Brand Manager – Belleza

We are seeking an experienced Brand Manager to lead and elevate our brand presence within the fashion and retail sectors. The ideal candidate will be responsible for developing and implementing comprehensive brand strategies, managing marketing initiatives, and driving consumer engagement to achieve business growth. This role requires collaboration across multiple departments to ensure alignment with overall company objectives and market demands.

Key Responsibilities

- Develop and execute brand strategies, annual brand plans, and marketing calendars to ensure consistent brand messaging and growth.
- Lead seasonal campaigns, product launches, promotions, and brand activations that resonate with target audiences.
- Drive brand positioning, enhance consumer engagement, and contribute to market expansion efforts.
- Analyze consumer behavior, monitor competitor activities, and stay updated on fashion trends to inform strategic decisions.
- Collaborate closely with Design, Merchandising, Product Development, Sales, Retail, and Supply Chain teams to synchronize brand initiatives.
- Monitor sales performance, track brand KPIs, evaluate category growth, and assess marketing ROI to optimize brand efforts.
- Oversee digital marketing, social media campaigns, influencer partnerships, and ATL/BTL marketing activities.
- Manage brand budgets effectively and prepare detailed performance reports for senior management review.

Required Qualifications

- Bachelor’s or Master’s degree in Marketing, Business Administration, Fashion Management, Textile, or a related discipline.
- 5 to 8 years of relevant experience in Brand Management, preferably within Fashion, Apparel, Garments, Retail, or FMCG industries.
- Strong understanding of women’s fashion, consumer behavior, retail dynamics, and current market trends.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Exceptional communication, presentation, and stakeholder management capabilities.
- Commercially minded with a focus on driving brand growth and achieving measurable business results.

Preferred Qualifications and Additional Information

- Candidates based in Lahore will be given preference.
- The position is located at the Head Office in Quaid-e-Azam Industrial Estate, Kot Lakhpat, Lahore.

This role offers the opportunity to work in a dynamic environment where creativity and strategic thinking are highly valued. If you are passionate about brand management and ready to contribute to a growing company, we encourage you to consider this exciting opportunity.