Brand Manager

Sowears, a rapidly growing modest fashion brand with a strong presence in both e-commerce and physical retail, is seeking an experienced Brand Manager to lead its next phase of brand development. Operating eight retail stores and expanding its digital footprint, Sowears has cultivated a loyal regional and international customer base through influencer marketing, high-quality products, and community engagement. The Brand Manager will play a pivotal role in shaping a distinctive, culturally relevant, and scalable brand identity across all consumer touchpoints, driving premium positioning, disciplined marketing strategies, and multi-channel growth. Reporting directly to the CEO, COO, and Board, this full-time leadership role requires a strategic and hands-on approach to brand building, campaign execution, and team leadership.

Key Responsibilities

Brand Management:
Take full ownership of Sowears’ brand strategy, including positioning, personality, values, and long-term equity development. Conduct in-depth consumer research, analyze cultural trends, and monitor competitors to translate insights into actionable growth opportunities. Define and maintain the brand’s visual and verbal identity across all channels, including e-commerce, retail, social media, influencer marketing, performance marketing, offline activations, and partnerships. Develop and manage the brand book and guidelines to ensure consistency. Oversee marketing budget allocation, balancing long-term brand building with short-term commercial goals. Identify and cultivate strategic partnerships that align with the brand’s vision.

Campaign Management:
Lead the end-to-end development and execution of marketing campaigns, from strategic planning and creative ideation to production, deployment, and post-campaign analysis. Create annual and seasonal campaign calendars aligned with business priorities. Develop compelling campaign concepts that resonate emotionally with target audiences and differentiate Sowears in the market. Manage creative briefs, guide internal teams and external agencies, and ensure campaigns are distinctive and on-brand. Integrate influencer and performance marketing efforts into broader campaign strategies. Establish standard operating procedures for campaign execution and foster a culture of experimentation and data-driven optimization.

Reporting & Performance Management:
Establish comprehensive reporting frameworks to track brand health, campaign effectiveness, channel performance, and overall business impact. Define KPIs for each initiative and monitor metrics such as brand awareness, engagement, conversion rates, retail traffic, and revenue outcomes. Prepare regular performance reports for leadership, providing actionable insights beyond raw data. Collaborate with cross-functional teams including e-commerce, growth, commercial, and retail to align marketing efforts with business objectives. Maintain a repository of learnings and best practices to continuously refine marketing strategies.

Team Management:
Build and lead a high-performing marketing team encompassing creative, social and influencer marketing, performance marketing, and growth functions. Define clear roles, responsibilities, and objectives while fostering a culture of strategic thinking, creativity, ownership, and collaboration. Mentor and develop team members, ensuring alignment with brand goals and execution excellence. Manage relationships with external agencies and partners, ensuring clarity in briefs, timelines, and budgets. Drive cross-functional coordination with retail, product, merchandising, and operations teams to maximize marketing impact.

Leadership Responsibilities:
Set marketing targets and manage budgets with financial discipline. Establish SOPs, reporting frameworks, and KPI tracking systems. Present marketing performance and strategic updates to the CEO and leadership team. Ensure alignment across all departments to support cohesive brand growth.

Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum of 8 years of relevant marketing experience, preferably within fashion, lifestyle, or e-commerce sectors.
- Proven expertise in offline event execution and influencer marketing management.
- Strong understanding of digital performance marketing and campaign optimization.
- Experience managing teams and marketing budgets.
- Strategic thinker with excellent execution skills.
- Exceptional communication, presentation, organizational, and project management abilities.

Sowears offers a unique opportunity to lead a dynamic brand through a critical growth phase, combining strategic vision with hands-on leadership in a fast-paced, culturally rich environment.