Posted Oct 23, 2026 16 views
Located in Karachi, Pakistan, this Brand Manager role offers a unique opportunity to lead and grow BlueBand, the country’s leading margarine brand. In your first year, you will be responsible for developing and executing a consumer-focused growth strategy that aligns with both regional and global brand directions. Your efforts will ensure BlueBand remains a trusted household name, influencing how consumers enjoy better food daily, from retail shelves to food service solutions. This position bridges marketing insights with commercial success, making a meaningful impact on Pakistan’s food culture as part of the Flora Food Group.
Key Responsibilities
- Lead and implement the comprehensive marketing strategy for BlueBand, including brand positioning and growth plans driven by consumer insights and market trends.
- Develop and execute joint marketing initiatives with modern trade partners and food solution operators to enhance brand visibility and sales performance.
- Manage the advertising and promotional budget, delivering impactful media, digital, and consumer activation campaigns.
- Establish and monitor clear performance metrics, leveraging data to optimize brand outcomes and ensure alignment across functions.
- Collaborate closely with Sales, Finance, Research & Development, and Supply Chain teams to guarantee smooth execution of brand and customer initiatives.
- Oversee relationships with external creative and digital agencies, ensuring alignment with Flora Food Group’s vision for sustainable growth.
Required Qualifications
- Proven experience in brand management or marketing within fast-moving consumer goods (FMCG), with exposure to both retail and food service sectors.
- Strong ability to build relationships and influence cross-functional teams with confidence and assertiveness.
- Insight-driven and results-oriented mindset focused on delivering growth through consumer-first strategies.
- Comfortable working in an agile environment, demonstrating ownership and accountability in decision-making.
- Genuine interest in food culture, consumer behavior, and emerging food trends that drive innovation.
- Ability to translate consumer insights into meaningful brand experiences that celebrate taste, nutrition, and functionality.
Preferred Qualifications and Benefits
- Experience working within a high-energy, collaborative team environment, reporting to senior marketing leadership.
- Opportunity to manage larger teams and take on broader commercial responsibilities over time, contributing to Flora Food Group’s expansion across multiple markets.
- Commitment to ethical leadership and sustainable brand growth, with a focus on doing the right thing for consumers, colleagues, and communities.
- Work for an organization dedicated to diversity, inclusion, and equal opportunity, where personal characteristics are never a barrier to success.
If you are passionate about food and brand innovation, eager to drive commercial excellence, and ready to make a lasting impact on one of Pakistan’s most beloved brands, this role offers a clear path to senior marketing leadership within the region. Apply with your current resume or LinkedIn profile before the closing date of 05-Nov-2026. Flora Food Group encourages candidates from diverse backgrounds to apply, valuing qualifications, skills, and experience above all else.
Job Details
Flora Food Group
What is your Competitive Advantage?
Similar Job Titles
Muzammil Baig
Digital Marketing Manager
IT Services Group
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
Ali Aziz
CEO
Shopistan
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Zohaib Ali
Marketing Manager
Digital Online Devices
Aqib Irshad
Head of HR, Training & OD
FINCA
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
