Brand & Market Positioning Manager

Maxobiz is a dynamic technology and digital solutions company serving clients across more than 30 countries in various industries. We specialize in AI-powered solutions and integrations, ERP and CRM systems, business process automation (RPA), custom software development, web and app development, UI/UX design and product strategy, as well as SEO and digital growth support. We are seeking a Brand & Market Positioning Manager to enhance how Maxobiz is perceived and positioned in its target markets. This role will focus on aligning our brand identity, messaging, digital presence, and portfolio with our current expertise as a technology-driven company, ensuring a clear and compelling market narrative.

Key Responsibilities

Brand Positioning & Corporate Identity: Develop and refine Maxobiz’s brand positioning and corporate narrative to accurately represent its technology and digital capabilities. Assess existing brand identity and messaging to identify gaps between perception and reality. Define clear differentiation strategies and ensure the company’s evolution from a design studio to a technology-focused organization is reflected across all touchpoints.

Market Narrative & Messaging: Create consistent and compelling messaging that highlights Maxobiz’s strengths in software development, AI solutions, automation, ERP/CRM, UI/UX, and digital growth. Improve how services and value propositions are communicated, translating technical details into clear, commercially relevant language for clients and external audiences.

Digital Presence & Brand Representation: Review and enhance Maxobiz’s presence across digital platforms including the website, social media, business directories, and technology marketplaces. Identify outdated or inconsistent information and coordinate updates to maintain a cohesive brand image. Explore new platforms to increase market visibility.

Portfolio & Service Positioning: Collaborate with internal teams to ensure projects, services, and case studies align with the desired market positioning. Recommend improvements to portfolio structure and presentation, ensuring new developments are incorporated effectively into the brand narrative.

Cross-Functional Coordination: Work closely with portfolio management, marketing, design, and development teams to implement brand and positioning strategies. Provide clear recommendations for updating website content, marketing materials, and profiles, ensuring consistent execution across all channels.

Market & Competitor Research: Conduct thorough research on competitors and market trends to understand positioning strategies within the technology sector. Analyze client behavior and decision-making factors to identify opportunities for Maxobiz to strengthen its market presence and differentiation.

Brand Audit & Continuous Improvement: Regularly audit the company’s brand identity, messaging, and digital presence to identify inconsistencies or gaps. Recommend and implement improvements to ensure the brand evolves in line with business growth and technological advancements.

Required Qualifications

- MBA (mandatory), preferably in Marketing or a related field
- 1-2 years of professional experience in technology, software, digital solutions, or a related environment
- Strong understanding of market dynamics, customer behavior, competitor positioning, and client evaluation processes
- Proven ability to position technology companies effectively in the market
- Excellent command of English with the ability to craft clear, precise, and commercially relevant messaging
- Deep knowledge of brand positioning, corporate identity, value propositions, and market differentiation
- Ability to translate technical capabilities into accessible communication
- Strong market and competitor research skills with actionable insights
- Familiarity with digital channels including websites, social media, business directories, and technology platforms
- Excellent coordination and collaboration skills for cross-functional teamwork
- Strong analytical, organizational, and attention-to-detail abilities
- Capability to manage multiple priorities and continuously improve market presence

Preferred Qualifications and Benefits

- Employment Type: Full-time
- Location: Onsite at Gulberg 3, Lahore
- Working Hours: 4:00 PM to 1:00 AM (PKT), Monday to Friday plus alternate Saturdays
- Salary Range: PKR 120,000 to PKR 145,000 based on skills and experience

Candidates should be prepared to work onsite and demonstrate experience in brand positioning within technology or digital solutions environments. This role offers an opportunity to shape the market perception of a growing technology company through strategic brand management and market insight.