Brand & Marketing Manager

We are seeking a dynamic and results-driven Brand & Marketing Manager to lead our marketing efforts, enhance brand visibility, and boost customer engagement across international markets. This full-time remote position is ideally suited for candidates based in Lahore. The successful candidate will be responsible for developing and executing comprehensive marketing strategies, managing digital advertising campaigns, and creating compelling promotional content. With a focus on driving sales and strengthening brand positioning, this role requires a creative and hands-on professional comfortable working independently and engaging directly with clients worldwide.

Key Responsibilities
- Develop and implement marketing strategies to increase brand awareness and drive sales growth.
- Create, manage, and optimize digital advertising campaigns on platforms such as Meta Ads and Google Ads.
- Oversee social media channels, maintain content calendars, and foster audience engagement.
- Produce promotional videos, reels, product content, and other marketing creatives.
- Confidently appear on camera for promotional and product-related videos as needed.
- Manage product marketing initiatives, including launches, promotions, and brand positioning efforts.
- Maintain professional communication with clients, including international customers.
- Conduct competitor research, identify new marketing opportunities, and monitor campaign performance metrics.
- Utilize AI tools, Canva, and video editing software to enhance marketing productivity and creativity.

Required Qualifications
- Bachelor’s degree in Marketing, Business, or a related field from a reputable university.
- Between 3 to 6 years of practical experience in digital marketing, brand management, or a similar role.
- Strong command of spoken and written English, with excellent communication and client relationship skills.
- Proven experience managing Meta Ads, Google Ads, and social media marketing campaigns.
- Skills in video creation, basic editing, and developing promotional content.
- Solid understanding of product marketing, lead generation, and analyzing campaign effectiveness.
- Creative, confident, self-motivated, and capable of independently managing marketing activities.

Preferred Qualifications and Benefits
- Experience in e-commerce and international marketing, particularly targeting markets such as the USA, UK, EU, or the Middle East, will be considered an advantage.
- Opportunity to work remotely with a competitive monthly salary ranging from PKR 180,000 to 220,000.

Candidates interested in this role should submit an updated CV along with samples of marketing campaigns, videos, or social media projects they have managed.

Applicants will be asked to provide detailed responses to the following questions during the application process:
- How many years of hands-on experience do you have in digital marketing and brand management?
- Have you personally created and managed Meta Ads and Google Ads campaigns, including budget optimization and performance tracking?
- Do you have practical experience creating promotional videos and appearing on camera to promote products or services?
- Have you managed end-to-end marketing activities such as social media, product launches, paid advertising, and lead generation?
- Have you handled professional client communication in English and managed marketing for international markets?
- What are your current and expected salary expectations?

This role offers the chance to contribute significantly to a growing brand while working remotely in a flexible environment.