Brand Strategist

Meraki-IT, a rapidly growing software solutions company based in Islamabad, is seeking a Brand Strategist to lead and expand its brand presence both internally and for offshore clients. Founded in 2020, Meraki-IT specializes in web and mobile applications, AI products, SaaS, and DevOps, helping businesses digitize operations and enhance efficiency. This full-time, on-site role offers the unique opportunity to manage Meraki-IT’s own brand while delivering comprehensive brand management services to clients across the US, UK, and Australia.

Key Responsibilities

- Own and manage Meraki-IT’s presence on LinkedIn and Instagram, with potential expansion to Twitter and Facebook.
- Develop and implement a social media strategy focused on B2B software services, driving audience growth and engagement.
- Increase LinkedIn followers through consistent content posting, community interaction, and strategic planning.
- Research and recommend Instagram trends relevant to tech and software services to optimize content style and format.
- Review and analyze published content to identify what resonates and advise on improvements.
- Define and maintain Meraki-IT’s brand identity, including voice, tone, messaging frameworks, and visual standards.
- Track key performance indicators across platforms and refine strategies based on data insights.
- Manage a content calendar aligned with broader marketing and growth objectives.
- Stay updated on platform algorithm changes, trends, and best practices, proactively sharing insights with the team.

For offshore clients:
- Conduct brand audits assessing positioning, identity, messaging, and market perception, delivering detailed recommendations.
- Develop brand positioning and strategy documents outlining client identity, target audience, values, and communication style.
- Collaborate with designers to create and refine visual identity systems, ensuring consistency across all touchpoints.
- Build and manage personal brands for client executives and founders, including voice development and content strategy.
- Monitor and manage client online reputation, addressing gaps and advising on brand perception enhancement.
- Oversee client brand and social media accounts, handling strategy, content planning, execution, and performance reporting.
- Communicate professionally with offshore clients across time zones, presenting strategies, managing feedback, and setting expectations clearly.

Required Qualifications

- 3–5 years of experience in brand management, digital marketing, or a related field, preferably within tech or software services.
- Proven success in growing social media accounts and boosting engagement, especially on LinkedIn and Instagram.
- Hands-on experience conducting brand audits and developing brand positioning and strategy documents.
- Experience working with designers on visual identity systems and brand guidelines.
- Direct experience managing brand or personal brand accounts for clients in the US, UK, Australia, or other English-speaking offshore markets.
- Skilled in building personal brands for executives, founders, or senior leadership.
- Competent in managing online reputation, identifying risks, and advising clients on brand perception.
- Strong client management skills with the ability to communicate effectively and independently across time zones.
- Deep understanding of content strategies for B2B service brands, adaptable by platform and market.
- Data-driven approach, capable of extracting insights from analytics and applying them to improve strategies and reporting.
- Excellent written communication skills, adaptable across formats, audiences, and markets.
- Highly organized with the ability to manage multiple accounts and priorities simultaneously.

Preferred Qualifications and Benefits

- Experience marketing for software, IT, or SaaS companies.
- Familiarity with social media scheduling and analytics tools such as Buffer, Hootsuite, Meta Business Suite, and LinkedIn Analytics.
- Knowledge of brand strategy frameworks and the ability to translate them into actionable plans.
- An eye for design and visual storytelling, even if not directly producing assets.

Meraki-IT offers a dynamic environment with significant growth momentum. This role provides ownership of the company’s brand and immediate exposure to international clients, making it ideal for professionals eager to build and manage brands on a global scale.