SEM (SEO / PPC) Expert

Brit Academy for Training Verified

Multiple Cities, Pakistan

Posted Jan 13, 2021 288 views

PKR. 70,000 - 175,000/Month

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Job Description

  • The role is working for a well-established, multi-national Education company that specializes in education and training products/ courses. 
  • You will be working normal hours (minimum 40 hours a week) from your home as a remote working employee parallel to the UK working time (during office hours) Monday to Friday.
  • You will be managing multiple PPC Projects from initial strategy through to implementation.
  • The successful candidate will have experience across all major PPC platforms including Google AdWords, Facebook Adwords, a strong background and expertise in creating, optimising, and managing Pay Per Click Campaigns.

As a PPC Specialist you will:

  • Use Google Ads, Facebook Ads, Google Analytics, Google My Business, and other relevant SEM tools.
  • Develop and implement Goole and Facebook PPC campaign
  • Conduct keyword Research and Analysis
  • Manage PPC projects from strategy through to implementation.
  • Monitoring and managing Campaigns (analysing and improving)
  • Coordinate campaign activities relating to PPC with the graphics, content management, video, and landing page design teams.
  • Using bid management tools to reduce PPC costs
  • Keeping up to date with changes in search engine technology
  • Monitor results, analyse key website metrics and provide recommendations and strategies for continued improvement.
  • Achieving targeted ROI and client retention.
  • Delivering KPI Targets with a goal of optimising campaigns based on ROI
  • Assisting with building successful PPC strategies
  • A/B testing of landing pages and ad copies
  • Monitoring web analytics dashboards and reports
  • Managing updates for large keyword lists
  • Forecast growth and report ROI for marketing campaigns.
  • Analyse campaign data, extract value, and provide insights for reporting.
  • Adhere closely to deadlines and budgets and implement projects.
  • Keep abreast of digital marketing trends and web technologies.
  • Swiftly implement new techniques into existing campaigns.

This role will suit a Digital Marketing enthusiast looking to focus on PPC.

The PPC Specialist will have the below experience

  • Ability to handle multiple tasks simultaneously
  • Good understanding of Internet Technology - Particularly HTML
  • Minimum 4 years of PPC/AdWords experience
  • Google AdWords Certified
  • Experienced with Facebook Adwords 
  • A keen interest in digital marketing and paid search
  • Strong analytical and numerical skills
  • Managed medium to large-sized PPC budgets
  • Social media advertising qualifications, such as Facebook Blueprint.
  • SEO – a basic understanding of the fundamentals of search engine optimisation (SEO)
  • Excellent interpersonal skills and communication skills, both written and verbal (English).
  • Sense of humour!


Google Analytics, programmatic, paid media, PPC, Facebook Adwords, Excel, paid social, paid search, product, shopper, customer, analytics, technology, campaign, Tableau, CRM, database, acquisition, retention, marketing, digital, SEM, SEO, paid search, display, dashboard, Omniture, site catalyst, web analytics, CoreMetrics, Webtrends, website, Google Tag Manager, Tag Manager, Dynamic Tag Manager, HTML, CSS, JavaScript, Flash, JQuery

You must apply for this job along with your Portfolio evidence. We do not accept any application which is not submitted along with a portfolio. We expect an extended portfolio from the projects you have done during minimum past 4 years.

Job Details

Functional Area:
Total Positions:
3 Posts
Job Shift:
Second Shift (Afternoon)
Job Type:
No Preference
24 - 54 Years
Minimum Education:
Career Level:
Experienced Professional
Minimum Experience:
4 Years
Apply Before:
Feb 14, 2021
Posting Date:
Jan 13, 2021
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Brit Academy for Training

Education/Training · 101-200 employees - Faisalabad, Gujranwala, Islamabad, Karachi, Lahore, Multan, Peshawar, Rawalpindi

Brit Academy is an online course provider, offering more than 100 courses to students across the globe. We have built a solid reputation which has elevated us to become one of the most trusted and reliable course providers in the online learning marketplace. With over 100,000 students on our books, ...Read More

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