Posted May 20, 2026 112 views
Join BTECH as a Digital Marketing Specialist, where you will lead the planning, execution, and optimization of innovative online marketing campaigns. This role focuses on driving brand awareness, generating leads, and increasing sales through data-driven strategies and creative initiatives. You will manage a small team of two specialists, coordinating efforts to achieve measurable marketing goals while continuously analyzing campaign performance to refine tactics.
As part of BTECH's dynamic marketing group, you will utilize your expertise in digital advertising platforms, including Google Ads and Facebook Ads Manager, to reach targeted audiences effectively. The position requires a proactive approach to staying current with online marketing trends, optimizing search engine results, and maximizing social media outreach to enhance the company's digital presence and customer engagement.
Responsibilities
- Develop, implement, and manage comprehensive digital marketing campaigns across various online channels.
- Conduct keyword research and optimize website content to improve Search Engine Optimization (SEO) and increase organic traffic.
- Manage and optimize paid advertising campaigns using platforms such as Google Ads and Facebook Ads Manager to maximize return on investment.
- Analyze campaign performance data to generate actionable insights and adjust strategies accordingly for continuous improvement.
- Collaborate with the creative team to produce engaging content tailored to specific target audiences across social media platforms.
- Oversee and guide a team of two marketing professionals, providing mentorship and ensuring alignment with company objectives.
- Monitor industry trends and competitor activities to identify new opportunities and implement innovative marketing solutions.
- Prepare and present regular reports on marketing campaign results to stakeholders for informed decision-making.
- Manage budget allocation for digital advertising efforts, ensuring cost-effective use of resources.
- Maintain strong communication with cross-functional teams to support integrated marketing initiatives and product launches.
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