Business Development Executive

Edversity, an EdTech company within the Rapidev Group located at the National Science & Technology Park (NSTP), NUST Islamabad, has been providing practical technology training for six years. The company is now expanding by launching a Corporate Training division aimed at helping Pakistani businesses integrate AI across finance, sales, HR, and operations. We are seeking a results-oriented Business Development Executive to develop and manage the sales pipeline for this new division. This role involves identifying target companies, engaging senior decision-makers, securing qualified meetings for the CEO, preparing proposals, and managing opportunities through the CRM until closure. As the first hire in this division, the Business Development Executive will work closely with the CEO to drive growth and establish a strong market presence.

Key Responsibilities

Lead Generation & Prospecting:
Conduct thorough research to build and maintain a list of mid-size and large companies (100+ employees) across sectors such as textiles, pharmaceuticals, healthcare, banking, real estate, education, logistics, and retail in Islamabad, Rawalpindi, and Lahore. Identify and map key decision-makers including owners, CEOs, CFOs, COOs, and heads of sales, finance, HR, and operations. Profile each company by analyzing business models, headcount, recent developments, and potential operational challenges before outreach.

Outreach & Meeting Generation:
Execute structured outbound campaigns using LinkedIn, email, phone, and WhatsApp with approved messaging. Utilize Edversity’s alumni and business networks to secure warm introductions to senior decision-makers. Schedule qualified meetings for the CEO, managing confirmations, rescheduling, and follow-ups to ensure meetings occur. Achieve monthly targets for qualified meetings booked and held.

Sales Enablement & Proposals:
Prepare detailed pre-meeting briefs covering company profiles, attendees, objectives, and relevant case studies. Develop tailored client presentations, proposals, and quotations to a professional standard. Follow up within 24 hours after meetings and track proposals through to decision. Maintain and update sales collateral including corporate decks, case studies, testimonials, and proposal templates.

Pipeline & CRM Management:
Maintain strict CRM discipline by accurately recording every lead, contact, activity, and opportunity with correct stages and next actions. Provide weekly pipeline reports to the CEO, detailing new leads, meetings, proposals, and deal outcomes. Maintain accurate sales forecasts for the upcoming month and quarter.

Client Coordination & Market Presence:
Coordinate with the training delivery team on client requirements and scheduling post-contract signing. Collect client feedback and testimonials, identifying upsell and repeat business opportunities. Represent Edversity at chambers of commerce, business forums, and industry events to generate leads and enhance corporate visibility.

Required Qualifications

Bachelor’s degree in Business Administration, Marketing, Management Sciences, or related fields. Two to four years of B2B sales, business development, or key account management experience, preferably selling to companies in software, IT services, insurance, telecom, recruitment, advertising, events, or professional services. Proven ability to generate leads and secure meetings with senior decision-makers such as owners, CFOs, COOs, or functional heads. Hands-on experience with CRM platforms (HubSpot, Zoho, Salesforce, GoHighLevel, or similar) and LinkedIn Sales Navigator. Proficiency in PowerPoint, Google Slides, or Canva for creating professional client presentations. Daily use of AI tools (ChatGPT, Claude, Gemini, or similar) for research and drafting. Willingness to work onsite in Islamabad and travel to client offices as required.

Preferred Qualifications and Benefits

Experience selling training, consulting, SaaS, or intangible services is advantageous. An existing network among business owners and senior managers in Islamabad, Rawalpindi, or Lahore is a strong plus. Competitive salary with fuel allowance for client visits and a monthly mobile/internet allowance. Health insurance provided after probation along with 20 paid leave days annually. Provision of laptop, LinkedIn Sales Navigator, CRM, and AI tool subscriptions. Direct exposure to the CEO and ownership of the sales pipeline for a new business division. Clear growth path to Business Development Manager and leadership of the Corporate Training division as it expands. Professional work environment at NSTP, NUST Islamabad.

This role requires excellent communication skills in English and Urdu, strong organizational discipline, commercial awareness, and a professional, self-starting attitude to succeed in a newly established division.