Business Development Executive

Edversity, an EdTech company under the Rapidev Group based at the National Science & Technology Park (NSTP), NUST, Islamabad, has been delivering practical technology training for six years. We are now expanding by launching a Corporate Training division focused on helping Pakistani businesses integrate AI across finance, sales, HR, and operations. To support this growth, we are seeking a results-driven Business Development Executive to build and manage the sales pipeline for this new division. This role involves identifying target companies, engaging senior decision-makers, securing qualified meetings for the CEO, preparing tailored proposals and presentations, and managing all opportunities through the CRM until closure. The Business Development Executive will work directly with the CEO and will be the first hire in this division.

Key Responsibilities

Lead Generation & Prospecting:
- Conduct target account research to build and maintain a list of mid-size and large companies (100+ employees) in sectors such as textiles, pharmaceuticals, healthcare, banking, real estate, education, logistics, and retail across Islamabad, Rawalpindi, and Lahore.
- Map decision-makers including owners, CEOs, CFOs, COOs, and heads of sales, finance, HR, and operations at each target company.
- Profile companies thoroughly before outreach, understanding their business models, headcount, recent developments, and operational challenges.

Outreach & Meeting Generation:
- Execute structured outbound campaigns via LinkedIn, email, phone, and WhatsApp using approved messaging.
- Leverage Edversity’s alumni and business networks to secure warm introductions to decision-makers.
- Schedule and manage qualified first meetings for the CEO, ensuring confirmation, rescheduling, and follow-up to maximize attendance.
- Meet monthly targets for qualified meetings booked and held.

Sales Enablement & Proposals:
- Prepare pre-meeting briefs detailing client profiles, attendees, objectives, and relevant case studies.
- Develop customized presentations, proposals, and quotations tailored to each client’s industry and needs.
- Follow up within 24 hours post-meeting and track proposals through to decision.
- Maintain corporate sales materials including decks, case studies, testimonials, and proposal templates.

Pipeline & CRM Management:
- Maintain rigorous CRM discipline by recording every lead, contact, activity, and opportunity with accurate stages and next steps using GoHighLevel.
- Provide weekly pipeline reports to the CEO covering new leads, meetings, proposals, and deal outcomes.
- Maintain accurate sales forecasts for the upcoming month and quarter.

Client Coordination & Market Presence:
- Coordinate with the training delivery team on client requirements and scheduling post-contract signing.
- Gather client feedback and testimonials, identifying upsell and repeat business opportunities.
- Represent Edversity at chambers of commerce, business forums, and industry events to generate leads and enhance corporate visibility.

Required Qualifications
- Bachelor’s degree in Business Administration, Marketing, Management Sciences, or related fields.
- 2–4 years of B2B sales, business development, or key account management experience, preferably in software, IT services, insurance, telecom corporate sales, recruitment, advertising, events, or professional services.
- Proven ability to generate leads and book meetings with senior decision-makers (owners, CFOs, COOs, or functional heads).
- Hands-on experience with CRM tools such as HubSpot, Zoho, Salesforce, or GoHighLevel, and LinkedIn Sales Navigator.
- Proficiency in PowerPoint, Google Slides, or Canva for professional client presentations.
- Daily use of AI tools like ChatGPT, Claude, or Gemini for research and drafting.
- Experience selling training, consulting, SaaS, or intangible services is advantageous.
- Existing network among business owners and senior managers in Islamabad, Rawalpindi, or Lahore is a strong plus.
- Willingness to work on-site in Islamabad and travel to client offices as needed.

Preferred Qualifications and Benefits
- Excellent written and verbal communication skills in English and Urdu, suitable for CFO-level correspondence.
- Strong presentation and proposal-writing capabilities.
- Highly organized, disciplined, and consistent with follow-up.
- Comfortable working to activity targets and weekly reporting.
- Confident, professional, and persistent in engaging senior executives.
- Commercial awareness of mid-size Pakistani business operations.
- Self-starter able to work independently in a newly established division.

What We Offer
- Competitive salary with fuel allowance for client visits and monthly mobile/internet allowance.
- Health insurance after probation and 20 paid leave days annually.
- Laptop, LinkedIn Sales Navigator, CRM, and AI tool subscriptions provided.
- Direct exposure to the CEO and ownership of the sales pipeline for a new business division.
- Clear career progression to Business Development Manager and leadership of the Corporate Training division as it grows.
- Professional work environment at NSTP, NUST, Islamabad.