Business Development Executive

Qualix Solutions, a custom software development agency specializing in web, mobile, and AI-powered products for clients in the US and Western markets, is seeking a full-time Business Development Executive focused on Email and LinkedIn Outreach. Based onsite in Karachi, this role centers on driving outbound lead generation through targeted email and LinkedIn campaigns. The ideal candidate will engage decision-makers such as founders, operations leads, and technical managers, turning cold contacts into qualified sales opportunities. Success in this role depends on a strategic, personalized outreach approach that avoids generic messaging and emphasizes relevance and clarity.

Key Responsibilities

- Prospecting and list building: Identify and compile targeted lists of ideal customer profiles using tools like LinkedIn Sales Navigator and Apollo, aligned with current industry and service priorities.
- Email outreach: Develop, personalize, and execute cold email sequences; manage sending infrastructure including domain warm-up, inbox rotation, and spam monitoring; continuously optimize messaging and follow-up strategies.
- LinkedIn outreach: Manage connection requests, InMail, and follow-up sequences; engage with prospect content to build rapport before outreach.
- Personalization and research: Conduct thorough research on each target account and contact to ensure messaging references specific, relevant details beyond generic templates.
- Reply handling and qualification: Monitor inboxes, respond promptly to replies, qualify leads, and hand off warm conversations to the sales or business development team with appropriate context.
- Pipeline and CRM management: Maintain accurate and up-to-date records of leads, sequences, and conversation statuses in the CRM to ensure no opportunities are missed.
- AI-assisted workflows: Utilize AI tools such as ChatGPT and Claude to enhance research, personalization, and drafting while maintaining a natural, human tone in communications.
- Testing and reporting: Track key metrics including open, reply, and positive response rates; conduct A/B tests; and report on campaign performance to inform continuous improvement.
- Coordination with marketing and sales: Collaborate with marketing to incorporate relevant content like case studies and blog posts into outreach sequences, and work with sales to ensure timely follow-up on qualified leads.

Required Qualifications

- 1 to 3 years of experience in email outreach, LinkedIn outreach, lead generation, or business development, preferably within software development, IT services, or B2B services sectors.
- Excellent written English skills with the ability to craft concise, natural, and personalized outreach messages targeted at business professionals.
- Hands-on experience with LinkedIn (organic and Sales Navigator) and cold email tools such as Apollo, Lemlist, Instantly, or Smartlead.
- Basic understanding of email deliverability concepts including domain warm-up, SPF/DKIM/DMARC, and spam triggers to maintain inbox placement.
- Strong grasp of B2B buyer psychology to create compelling messages and accurately qualify genuine interest.
- Comfort using AI tools to accelerate research and drafting while ensuring high-quality, human-sounding output.
- Familiarity with CRM platforms like HubSpot or Zoho for pipeline tracking and management.
- Ability to self-manage daily outreach targets, follow-up cadences, and reporting without close supervision.
- Proven capability to initiate real conversations and maintain a steady pipeline of qualified leads.

Preferred Qualifications and Benefits

- Experience conducting outreach for software development agencies, IT services, or SaaS companies targeting US or Western clients.
- Familiarity with intent and enrichment tools such as Apollo, Clay, or ZoomInfo.
- Basic copywriting or content creation skills to enhance the natural flow of outreach sequences.
- Experience coordinating outbound efforts with sales or business development teams, including structured lead handoffs.
- Competitive monthly salary range from PKR 40,000 to PKR 120,000.
- The role requires 100% on-site presence in Karachi with willingness to travel as needed.

Candidates will be evaluated primarily on their ability to generate and sustain meaningful conversations that contribute to a qualified sales pipeline, regardless of formal credentials.