Business Development Executive

The Alifa is a dynamic digital marketing agency specializing in SEO, web design and development, PPC, social media, content, and email marketing. Leveraging years of industry experience, the team employs a data-driven approach to help clients maximize their ROI and enhance their online presence. The company is committed to delivering measurable growth through customized strategies tailored to various industries. As a trusted partner, The Alifa prioritizes client success and fosters long-term relationships. Employees can expect a performance-driven environment focused on digital innovation and tangible results.

Key Responsibilities
As a Business Development Executive at The Alifa, you will play a crucial role in driving the agency’s growth by identifying and pursuing new business opportunities. Your primary focus will be generating qualified leads and building a strong sales pipeline for the company’s digital marketing services. Daily activities include conducting market research, engaging prospects through calls, emails, and meetings, and preparing and delivering compelling sales pitches. You will be responsible for following up on inquiries to convert leads into long-term clients.

Managing client accounts and maintaining accurate records in CRM systems will be essential to your role. Collaboration with marketing and delivery teams is necessary to ensure proposals align with service capabilities and client needs. You will also monitor performance against sales targets and maintain consistent communication with both internal teams and external stakeholders to guarantee high-quality service and client satisfaction.

Required Qualifications
Candidates must demonstrate strong skills in new business development and lead generation to effectively identify opportunities and build a robust sales pipeline. Solid business and account management abilities are essential for maintaining client relationships and supporting long-term partnerships. Excellent communication skills, including verbal and written communication, presentation, and negotiation, are required to engage potential clients effectively.

Familiarity with digital marketing services such as SEO, PPC, social media, and web development is important, along with the ability to clearly explain these offerings to prospects. Relevant experience in sales, business development, or client-facing roles within marketing, technology, or related industries is preferred. The role requires the ability to work on-site in Karachi Division, collaborate with cross-functional teams, and consistently meet or exceed performance targets.

A bachelor’s degree in Business, Marketing, or a related field, or equivalent practical experience, is beneficial. Strong organizational skills, proficiency with CRM tools and MS Office, and a proactive, results-oriented mindset are also necessary to succeed in this position.

Preferred Qualifications and Benefits
While not explicitly detailed, candidates with prior experience in digital marketing environments and a proven track record of achieving sales targets will be highly valued. Joining The Alifa offers the opportunity to work in a forward-thinking agency that emphasizes innovation, client success, and professional growth within a supportive team atmosphere.