EFU Life Assurance Ltd, Pakistan’s first private sector life insurance company since 1992, is seeking a Business Development Executive to join its Karachi Crescent Zone, a vital sales and growth hub. The company is a recognized industry leader with a strong financial foundation, holding the highest paid-up capital in the private sector and an AA+ “Insurer Financial Strength” rating with a stable outlook. EFU Life offers a wide range of insurance and financial products, including unit-linked plans, critical illness coverage, education planning, inflation protection, and pension plans. These products are supported by advanced digital tools such as the EFU Life PlanIT mobile app and MPOS payment systems. The company prides itself on excellent customer service, prompt claim settlement, and ISO 9001:2015 certification, aiming to deliver innovative and valuable financial solutions to its clients.
Key Responsibilities
The Business Development Executive will be responsible for identifying and pursuing new business opportunities to expand EFU Life’s customer base. This includes driving lead generation activities, meeting prospective clients, and presenting tailored insurance and financial solutions. The role requires managing client relationships effectively and coordinating with internal teams to ensure smooth onboarding and service delivery. The executive will be expected to achieve sales and business development targets, prepare proposals and reports, and maintain accurate records of client interactions and pipeline activities. Additionally, participation in local marketing initiatives, training sessions, and team meetings is essential to stay updated on products, regulations, and market trends.
Required Qualifications
Candidates must demonstrate strong new business development and lead generation skills to identify, qualify, and convert prospective clients successfully. Solid business and account management capabilities are necessary to maintain long-term client relationships and support retention efforts. Excellent communication skills, both verbal and written, along with effective presentation abilities, are essential. A customer-focused sales approach, strong negotiation skills, and a results-driven mindset are critical for success in this role. Relevant experience in insurance, financial services, or sales/business development is preferred. Candidates should hold at least a bachelor’s degree in Business, Marketing, Finance, or a related field. The ability to work on-site in Karachi, manage time efficiently, and handle multiple client engagements simultaneously is required. Proficiency with basic computer applications and familiarity with CRM or sales tracking tools will be advantageous.
Preferred Qualifications and Benefits
While not mandatory, prior experience in the insurance or financial services sector will be considered a strong asset. The role offers the opportunity to work with a market-leading company known for its financial strength and innovative product offerings. Employees benefit from a dynamic work environment that supports professional growth through ongoing training and development initiatives. Being part of EFU Life means contributing to a company committed to excellence in customer service and industry leadership.
This full-time, on-site position is based in Karachi and offers a chance to play a key role in expanding EFU Life’s market presence while developing a rewarding career in business development within the insurance sector.