Posted Oct 21, 2026 20 views
EFU Life Assurance Ltd, a pioneer in Pakistan’s private life insurance sector since 1992, is seeking a dedicated Business Development Executive to join its Karachi Crescent Zone team. As part of the EFU Group, EFU Life boasts a strong financial foundation, the highest paid-up capital in the private life insurance industry, and an AA+ Insurer Financial Strength rating with a stable outlook. The company offers a wide range of products including unit-linked plans, critical illness coverage, education planning, inflation protection, and pension solutions. Supported by ISO 9001:2015 certification and advanced digital tools like the PlanIT mobile app and MPOS system, EFU Life is committed to delivering exceptional service and prompt claim settlements across Pakistan.
Key Responsibilities
The Business Development Executive will be responsible for identifying and pursuing new business opportunities to build a robust pipeline of individual and corporate clients. This includes conducting client meetings, presenting tailored life insurance and financial planning solutions, and managing ongoing client relationships to ensure retention and growth. The role requires daily market research, networking, and close coordination with internal teams for proposal development and client onboarding. Maintaining accurate records of sales activities and performance metrics is essential. The position directly supports the achievement of sales targets and the expansion of EFU Life’s market presence while adhering to company policies and regulatory standards.
Required Qualifications
Candidates must demonstrate strong skills in new business development and lead generation, with the ability to identify, approach, and convert prospective clients effectively. Solid business and account management capabilities are necessary to manage client portfolios, ensure satisfaction, and foster long-term growth. Excellent communication skills, both verbal and written, along with confident presentation abilities, are essential. Prior experience in sales or business development, preferably within insurance, financial services, or related industries, is highly desirable. Candidates should exhibit strong interpersonal skills, a customer-focused mindset, and the drive to meet ambitious targets. Proficiency in basic computer applications and digital tools, including CRM systems and MS Office, is required, along with the ability to produce structured reports.
Preferred Qualifications and Benefits
A bachelor’s degree in Business, Commerce, Marketing, Finance, or a related field is preferred. Relevant certifications in sales or insurance will be considered an advantage. Working with EFU Life offers the opportunity to be part of a market-leading organization with a stable financial background and a commitment to innovation and customer service excellence. The role provides a platform for professional growth within a supportive and dynamic environment.
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Job Details
EFU Life Assurance - Karachi Cantt Branch
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