Business Development Executive / Upwork Bidder (North America Market)

The ideal candidate will focus on the North American market, primarily sourcing and securing digital marketing projects through Upwork. This role requires identifying relevant opportunities, crafting personalized and compelling proposals, engaging with potential clients, and supporting the conversion of leads into scheduled calls or closed projects. The position is well-suited for someone familiar with digital marketing services who excels at persuasive communication and has proven experience generating leads via Upwork or similar freelance platforms.

Key Responsibilities
- Identify and search for relevant Upwork job postings targeting the North American market.
- Develop customized, high-quality proposals tailored to each opportunity.
- Submit bids on projects related to digital marketing, social media, video editing, website development, branding, and performance marketing.
- Maintain professional communication with potential clients to understand their needs and build rapport.
- Collaborate with the internal team to ensure client requirements are clearly conveyed and met.
- Schedule calls or meetings with qualified leads to advance the sales process.
- Track all bidding activities, client responses, follow-ups, and conversion metrics.
- Provide suggestions to enhance the Upwork profile, proposal quality, and overall bidding strategy.
- Contribute to building a robust pipeline of international clients, focusing on long-term relationships.

Required Qualifications
- Minimum of 2 years’ experience in Upwork bidding, lead generation, or business development.
- Strong written English communication skills with the ability to write personalized proposals rather than generic templates.
- Experience targeting clients in the USA, Canada, or broader North American market.
- Solid understanding of digital marketing, social media, video production, website development, and creative agency services.
- Excellent follow-up and client communication skills to nurture leads effectively.
- Highly organized with the ability to track daily activities and results systematically.
- Experience working within an agency environment is advantageous.

Preferred Qualifications and Benefits
The successful candidate understands that effective bidding goes beyond submitting proposals; it involves grasping client challenges, positioning the agency appropriately, and building trust to foster meaningful conversations. Proactivity, confidence, consistency, and a results-driven mindset toward lead generation and conversion targets are essential traits.

This role offers a monthly salary range of Rs55,000 to Rs75,000. The work location is in person at Karachi Clifton, with a preference for candidates who can reliably commute or plan to relocate before starting work.

Applicants should be prepared to discuss their Upwork bidding experience, including industries or services they have generated leads for, experience with North American clients, and measurable outcomes such as leads generated, calls booked, or projects closed. Candidates with prior sales experience in North American or European markets are encouraged to highlight the duration of such experience during the application process.