Business Development Lead

Hiring for one of Pakistan’s leading omnichannel eCommerce Operating Systems, this role offers the opportunity to manage the entire commercial cycle across Punjab. You will engage with key decision-makers such as Founders, E-commerce and Operations Heads, and Supply Chain Leads. Success in this position requires a genuine understanding of the customer’s business challenges, avoiding overpromising, and earning trust through honest and insightful selling.

Key Responsibilities
- Build and maintain a qualified sales pipeline across Punjab, primarily based in Lahore.
- Prospect within the Direct-to-Consumer (D2C) eCommerce sector according to Ideal Customer Profiles (ICPs).
- Conduct discovery conversations to identify real operational pain points and business needs.
- Develop tailored proposals and confidently negotiate commercial terms.
- Proactively manage contract renewals, renegotiations, and identify opportunities for account expansion.
- Maintain accurate and up-to-date records in the CRM system without exception.
- Travel within Punjab as necessary to meet clients and prospects.

Required Qualifications
- 2 to 5 years of experience in B2B sales, business development, or account management.
- Practical understanding of e-commerce or supply chain operations; technical expertise is not required, but a strong grasp of business challenges is essential.
- Excellent written and verbal communication skills in both Urdu and English.
- Strong discipline in follow-up and self-organization to ensure deals progress and close successfully.
- Experience or exposure to industries such as Fashion, Footwear, or Cosmetics is highly advantageous.
- A commitment to honest selling, valuing transparency and integrity over aggressive tactics.

Preferred Traits and Skills
- Clear and effective communication, both written and spoken.
- Highly sociable with the ability to build rapport quickly.
- A natural curiosity and discovery instinct, prioritizing understanding over charisma.
- Intellectual honesty and resilience to navigate challenging conversations and objections.

Additional Information
- Sector: Retail & E-Commerce
- Location: Lahore (Hybrid work model)
- Experience: 2-5 years

This position is ideal for professionals who thrive in a dynamic sales environment and are passionate about building long-term client relationships based on trust and value. The role demands a proactive approach, strong commercial acumen, and the ability to engage senior stakeholders effectively.

HR Ways, an award-winning technical recruitment firm, is facilitating this hiring process. With a global presence and a strong track record of connecting top talent with leading companies, HR Ways supports over 300 employers worldwide, including major SaaS firms and innovative startups.

For candidates seeking a challenging and rewarding career in the retail and e-commerce sector, this opportunity offers significant growth potential and exposure to a vibrant market.