Colour Club Studio is seeking a Senior Business Developer / B2B Sales & Lead Generation Specialist to join their team onsite in Faisalabad. This full-time role requires a proactive and experienced professional with over three years of hands-on experience in business development, particularly within digital agencies or related fields. The ideal candidate will possess a deep understanding of how to identify, approach, and convert high-quality clients through personalized and strategic outreach, rather than relying on generic or automated messaging.
Key Responsibilities
You will take full ownership of the outbound business development pipeline, utilizing platforms such as LinkedIn & LinkedIn Sales Navigator, Upwork (including agency profile management), Fiverr, Contra, cold email outreach, direct prospecting, agency partnerships, and referral opportunities. Your role goes beyond sending messages—you will conduct thorough market research, build targeted prospect lists, identify and engage the right decision-makers, initiate meaningful conversations, follow up consistently, and convert leads into qualified sales calls and clients. Continuous testing and refinement of outreach strategies based on response rates, meetings booked, and conversions will be essential.
Required Qualifications
- Proven experience in B2B business development, agency sales, lead generation, or outbound sales.
- In-depth knowledge of LinkedIn Sales Navigator, including filters, account research, lead lists, buying signals, and personalized outreach.
- Strong skills in optimizing and growing LinkedIn profiles to enhance credibility, authority, and inbound opportunities.
- Practical experience managing Upwork profiles and agencies, including job filtering, proposal strategy, client research, follow-ups, and improving response and conversion rates.
- Familiarity with Fiverr and Contra platforms, with the ability to position services effectively rather than passively creating listings.
- Ability to perform detailed manual prospect research to identify relevant companies and decision-makers such as founders, CEOs, marketing heads, and operations managers.
- Competence in finding and verifying professional contact information for personalized direct email outreach.
- Experience using sales and prospecting tools like Apollo, Hunter, Instantly, Lemlist, Clay, Snov.io, Crunchbase, BuiltWith, Similarweb, Google, CRM systems, and email verification tools.
- Understanding that tools are meant to support, not replace, strategic thinking and personalized communication.
- Strong skills in follow-up sequences, pipeline management, CRM discipline, lead qualification, objection handling, and appointment setting.
- Ability to analyze competitors and identify industries and markets that genuinely need the company’s services.
Preferred Qualifications and Benefits
Experience selling software, web development, design, marketing, SaaS, or digital agency services is highly preferred. Candidates who treat business development as a blend of research, strategy, communication, persistence, experimentation, and sales psychology will thrive in this role.
Services You Will Be Selling
The portfolio includes UI/UX design, website design and development, WordPress and Shopify/e-commerce development, Webflow/Framer, branding and graphic design, digital marketing, SEO, paid advertising, social media marketing, GoHighLevel setup and automation, and custom digital solutions.
What This Role Is Not For
This position is not suitable for those who rely solely on automated tools or generic templates for outreach, send bulk unpersonalized proposals, or lack the ability to start and nurture meaningful sales conversations. Candidates must be able to explain their personal strategies for client acquisition and demonstrate real-world success.
Application Expectations
Applicants should clearly outline their previous B2B sales or business development experience, industries served, platforms managed, and specific strategies used to generate clients. Include measurable results such as qualified leads, meetings booked, response rates, revenue generated, or clients closed. Highlight your experience with Upwork and LinkedIn Sales Navigator, and describe how you integrate various tools into your sales process. Generic or AI-generated applications will not be considered.
If you approach business development with a strategic mindset, combining research, personalized outreach, persistence, and continuous improvement, this opportunity at Colour Club Studio could be an excellent fit.