Business Development Manager

EFU LIFE ASSURANCE - KARACHI CRESCENT ZONE

Karachi , Pakistan

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EFU Life Assurance Ltd, Pakistan’s first private sector life insurance company, has been a market leader since its inception in 1992. With an AA+ Insurer Financial Strength rating and a stable outlook, EFU Life offers a broad range of products including unit-linked plans, critical illness coverage, education planning, pension solutions, and inflation protection. The company is known for its exceptional customer service, prompt claim settlements, ISO 9001:2015 certification, and innovative digital initiatives such as mobile applications, online payment systems, and family takaful products under the brand “Hemayah.” EFU Life also boasts one of the largest salesforces in the private life insurance sector, providing significant growth opportunities for business development professionals.

Key Responsibilities

The Business Development Manager will be responsible for identifying and cultivating new business opportunities to expand EFU Life’s customer base in Karachi. This includes prospecting and engaging potential clients, conducting needs-based financial consultations, and presenting tailored life insurance and takaful solutions. The role requires negotiating and closing sales while ensuring all documentation is accurate and compliant.

The manager will collaborate closely with internal teams to develop proposals and monitor market trends and competitor activities. Regular reporting on sales performance and market insights is essential. Additionally, the role involves supporting the training and mentoring of the salesforce, contributing to local marketing initiatives, and maintaining EFU Life’s high standards for customer service and regulatory compliance.

Required Qualifications

Candidates should demonstrate proven skills in business development, client relationship management, and sales planning, with a consistent record of meeting or exceeding targets. Strong communication, negotiation, and presentation skills are essential, enabling clear explanation of financial products and building trust with a diverse clientele.

Analytical abilities are important for conducting market research, opportunity analysis, and strategic territory management. Effective organizational and time-management skills are necessary to handle multiple prospects, follow-ups, and reporting tasks efficiently.

The candidate must be able to work collaboratively with cross-functional teams, mentor junior sales staff, and contribute positively to a performance-driven and ethical work environment. A bachelor’s degree in Business, Finance, Marketing, Economics, or a related field is required. A master’s degree or relevant certifications in insurance or financial services will be considered an advantage.

Experience in life insurance, financial services, or related industries is preferred, particularly in business development or sales leadership roles. The role requires the ability to work on-site in Karachi, with a willingness to conduct client visits, attend events, and participate in field activities as needed.

Preferred Qualifications and Benefits

While not mandatory, advanced degrees or professional certifications in insurance or financial services will enhance candidacy. EFU Life offers a dynamic work environment with opportunities for professional growth within one of Pakistan’s most respected life insurance companies. The position provides exposure to a large and diverse client base, supported by a strong brand and innovative product portfolio.