Business Development Manager

WADIC is seeking a motivated and experienced Business Development Manager to spearhead growth initiatives through strategic sales, client acquisition, and relationship management. The ideal candidate will have 4–5 years of experience in software sales, particularly in acquiring international clients and managing B2B software deals. This role demands expertise in freelancing platforms, outbound sales, LinkedIn prospecting, cold calling, and international business development. The successful candidate will be a strategic thinker capable of identifying new market opportunities, managing the entire sales cycle, and collaborating with internal teams to build lasting business partnerships. This is a full-time position based in Lahore, operating on a night shift from 9:00 PM to 6:00 AM PKT.

Key Responsibilities

Business Development & Sales Strategy: Develop and implement business development strategies to meet revenue and client acquisition goals. Identify new opportunities in international markets such as North America and Europe. Generate qualified leads using cold calling, email outreach, LinkedIn, networking, and industry research. Manage the sales pipeline from lead generation to deal closure, including preparing customized proposals and negotiating contracts. Consistently achieve or surpass sales targets.

Client Acquisition & Relationship Management: Build and maintain strong, long-term client relationships by understanding their business needs and recommending appropriate software solutions. Manage the full client acquisition process and ensure professional communication throughout. Identify upselling and cross-selling opportunities and coordinate smooth onboarding with internal teams to support account growth and customer satisfaction.

Freelancing Platform Management: Oversee company profiles on platforms like Upwork, Fiverr, and Freelancer. Develop bidding strategies to maximize project acquisition and proposal success. Prepare tailored proposals and manage communications to convert leads into sales. Track performance metrics and analyze market trends to refine acquisition strategies.

Sales Pipeline & Performance Management: Maintain accurate sales pipelines using CRM tools. Monitor key metrics such as lead conversion rates, deal values, and sales cycles. Prepare regular reports and forecasts for management. Identify bottlenecks and implement improvements to increase conversion rates and overall sales effectiveness.

Market Research & Growth: Conduct ongoing research to identify emerging industries, customer needs, and new geographic markets. Monitor competitors and market trends to position WADIC competitively. Provide insights to management on market demand, customer feedback, and growth opportunities.

Cross-Functional Collaboration: Work closely with Marketing, Software Development, and Project Management teams to align sales efforts with business capabilities. Facilitate smooth transitions from sales to project execution and share customer feedback to improve products and services.

Team & Process Leadership: Take ownership of business development processes and support junior team members. Help establish effective lead generation and closing processes. Contribute to setting sales targets and promote a client-focused sales culture.

Required Qualifications

Education: Bachelor’s degree in Business Administration, Marketing, Information Technology, Computer Science, or related fields. Professional certifications in sales or business development are advantageous.

Experience: 4–5 years in Business Development or B2B Software Sales with a proven track record of lead generation, client acquisition, pipeline management, negotiation, and deal closure. Experience with freelancing platforms like Upwork and Fiverr is highly desirable. Exposure to international clients, especially from North America and Europe, and selling custom software, SaaS, or IT solutions is preferred.

Skills & Competencies: Strong knowledge of B2B sales and consultative selling. Excellent communication, negotiation, and presentation skills. Proficiency in CRM and sales automation tools. Ability to handle multiple sales cycles and work independently. Strong analytical, organizational, and leadership abilities.

Preferred Qualifications and Benefits

Experience with SaaS products, custom software development, and subscription-based solutions. Familiarity with Agile and Scrum methodologies. Background in mentoring sales teams and managing international B2B markets. Proficiency with LinkedIn Sales Navigator and modern outbound sales tools. Established network of international technology clients and experience in developing strategic partnerships are advantageous.

This role offers the opportunity to lead business growth in a dynamic, fast-paced environment while contributing to WADIC’s expanding global presence.