Business Development Manager - US Healthcare

Prima Systems is seeking a creative and results-driven Digital Marketing Manager to lead its digital marketing efforts within the US Healthcare technology sector. This full-time, on-site role is based near Thokar Niaz Baig, Lahore. The ideal candidate will have over five years of experience and a strong background in driving brand awareness, generating high-quality leads, and optimizing digital campaigns across multiple channels. You will play a pivotal role in enhancing our online presence and supporting business growth through strategic and data-driven marketing initiatives.

Key Responsibilities

- Develop and implement comprehensive digital marketing strategies that align with overall business goals.
- Plan, manage, and optimize campaigns across SEO, SEM, Google Ads, Meta Ads, email marketing, social media, and display advertising.
- Lead initiatives focused on lead generation, conversion optimization, and performance marketing.
- Oversee the management and optimization of the company’s website, landing pages, and overall digital user experience.
- Monitor campaign performance using tools such as Google Analytics, SEMrush, and HubSpot, and prepare detailed performance reports with actionable insights.
- Manage CRM and marketing automation platforms to nurture leads and execute email marketing campaigns effectively.
- Develop and execute engaging social media strategies to increase audience engagement and brand visibility.
- Manage digital advertising budgets to maximize return on investment (ROI).
- Conduct competitor analysis and market research to identify emerging trends and opportunities in digital marketing.
- Collaborate closely with content creators, graphic designers, and video editors to produce compelling digital content while ensuring brand consistency.
- Stay updated on evolving digital marketing trends, search engine algorithms, AI-powered marketing tools, and emerging technologies to maintain a competitive edge.

Required Qualifications

- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, preferably with exposure to the healthcare industry.
- Proven track record of success in performance marketing, lead generation, and managing digital campaigns.
- Strong expertise in SEO, PPC, Google Ads, Meta Ads, email marketing, social media marketing, and web analytics.
- Hands-on experience with Google Analytics, HubSpot, Mailchimp, SEMrush, CRM systems, and marketing automation platforms.
- Proficiency in Canva, Adobe Creative Suite, basic video editing, and digital content creation.

Prima Systems offers an opportunity to work in a dynamic environment within the healthcare technology sector, where innovation and creativity are highly valued. If you are passionate about digital marketing and eager to contribute to a growing company’s success, this role provides a platform to make a significant impact.

Candidates interested in this position are encouraged to apply and become part of a forward-thinking team focused on excellence in digital marketing within the healthcare industry.