Business Development Officer

Muthoot Fincorp Ltd. is seeking a motivated Business Development Executive to join their branch team. This role focuses on expanding branch business through effective field marketing, lead generation, and customer acquisition. The candidate will work closely with the Branch Manager and contribute to achieving monthly sales targets by promoting gold loan products and third-party offerings. The position requires a proactive individual who can engage customers, convert leads, and support branch operations including interest collection and catchment area development.

Key Responsibilities:
- Increase branch business by conducting field marketing activities and generating daily leads.
- Convert leads into customers through effective sales calls and follow-ups.
- Generate new business for gold loans and third-party products.
- Achieve monthly sales targets consistently.
- Cross-sell and upsell group and third-party products to existing gold loan customers.
- Adhere strictly to lending norms and maintain integrity in all customer transactions.
- Support the branch in interest collection efforts.
- Conduct branch catchment area development activities to generate and convert customer leads into new accounts (NCA).
- Collaborate effectively with internal stakeholders including MFL staff, group company staff, and customers.

Required Qualifications:
- Minimum educational qualification of a Graduate or Post Graduate degree.
- Basic computer knowledge is mandatory, with proficiency in MS Office applications; MS Excel skills are preferable.
- At least one year of field sales experience.
- Strong communication skills, fluent in both the local language and English.
- Sales-oriented mindset with excellent interpersonal skills.
- Outgoing, confident, and able to handle multi-tasking in a dynamic environment.
- Demonstrated problem-solving abilities, creativity, and innovation.
- Result-driven, proactive, and perseverant with flexibility and adaptability.
- Integrity and empathy are essential, along with being a team player.
- Ability to communicate effectively at different organizational levels and adapt to complex work environments.

Preferred Qualifications and Benefits:
- Compensation will be aligned with market standards and internal company norms.
- Entitlements and assets will be provided as per company policy.
- The role is offered on a probationary basis under grade B2 within the branch department.
- While no formal career progression path is specified, the position offers valuable experience in branch business development and client relationship management.
- The candidate is expected to embody organizational values and demonstrate the ability to work under pressure while maintaining professionalism.

This opportunity is ideal for individuals seeking to build a career in financial services sales with a reputed organization. The role demands a combination of sales acumen, customer focus, and operational discipline to drive business growth effectively.