Business Head — BTL & Brand Activations

An established BTL and brand activation company with over eleven years of market presence is seeking a Business Head to lead its commercial operations from the Bahadurabad, Karachi office. This full-time, permanent position requires on-site attendance Monday to Friday, from 10:00 AM to 7:00 PM, including the last Saturday of each month. Reporting directly to the Group CEO, the successful candidate will be responsible for overseeing growth and marketing, client servicing, and field operations teams across Karachi and Islamabad. This senior leadership role carries full accountability for revenue generation, execution, and collections, managing a nationwide owned field force along with an established client portfolio.

Key Responsibilities
- Own and achieve quarterly revenue targets with agreed gross margins, managing the overall financial performance of the business.
- Develop and expand anchor accounts through multi-city, multi-phase activation programs for major FMCG, energy, and corporate clients.
- Generate new business by acquiring institutional clients and reactivating dormant accounts to maintain a healthy sales pipeline.
- Maintain a visible and up-to-date pipeline of opportunities, continuously tracking their value and progress.
- Ensure flawless execution of activations by managing field teams, vendors, timelines, and providing documented evidence of delivery.
- Oversee timely recovery of invoices, ensuring collections are completed as per plan with no overdue payments.
- Lead and develop teams responsible for growth and marketing, client servicing, and field supervision, fostering collaboration and high performance.

Required Qualifications
- 8 to 12 years of experience in BTL, brand activations, or experiential marketing, including at least 3 years in a commercial leadership role.
- Proven track record of meeting and carrying revenue targets beyond campaign management.
- Direct experience managing multi-city activation delivery, including coordination of field teams, vendors, deployment, and evidence collection.
- Established relationships with brand and marketing teams within FMCG, energy, or corporate sectors.
- Strong skills in proposal development, pricing strategies, and senior-level negotiation.
- Comfortable handling receivables and collections as an integral part of the role.
- Data-driven management approach, relying on system-generated records rather than memory.

Preferred Qualifications and Benefits
- Experience with route-to-market, trade, and retail execution programs is advantageous but not mandatory.
- Familiarity with fabrication, signage, or installation projects adds value.
- Background including hands-on field experience, not solely office-based roles.
- This role offers genuine P&L responsibility with real authority within an agreed business plan.
- Direct reporting line to the Group CEO with no intermediate layers, enabling swift decision-making.
- Access to an established client book and owned field force, providing a strong foundation rather than starting from scratch.
- The business competes on verified delivery quality rather than price, supporting sustainable growth.

The hiring process involves an initial screening call with the recruitment agency, followed by a commercial discussion focusing on your track record, and concludes with a final interview with the Group CEO. The entire process is designed to be completed within two to three weeks.

Applicants are encouraged to submit a detailed CV highlighting personal revenue achievements and relevant experience. Candidates should be prepared to discuss their ability to work on-site in Bahadurabad, Karachi, and provide information on current and expected salary. This opportunity is ideal for a commercially driven leader ready to take full ownership of a dynamic BTL and brand activation business.