Business Innovation Manager (Molecular Lab)

Roche Diagnostics Pakistan is seeking a Product Manager, titled Manager Business Innovation Molecular, based in Karachi within the Diagnostics business. Reporting to the Team Lead of Business Innovation, this role focuses on developing targeted marketing strategies for diagnostic products by translating scientific and clinical data into actionable commercial insights. The position involves analyzing market data, providing strategic recommendations, and optimizing new product launches to support business growth. This is a permanent, individual contributor role that requires close collaboration with internal teams and external stakeholders to drive product adoption and enhance patient access.

Key Responsibilities
- Lead and coordinate all activities related to product launches, promotions, scientific training, and sales support, including customer and market analysis and management of the allocated advertising and promotion budget.
- Collaborate with Medical and Sales teams to develop promotional, educational, access, and partnership initiatives that accelerate the adoption of diagnostic solutions aligned with clinical guidelines.
- Identify and engage strategic partners such as government bodies, telehealth providers, insurance companies, NGOs, and hospitals to improve patient access.
- Co-develop marketing plans based on robust market insights, competitor intelligence, hospital procurement policies, and pricing strategies, supported by regular customer visits alongside Medical and Sales teams.
- Adapt and deploy global campaigns and brand assets locally, including brochures, presentations, and educational materials for healthcare professionals and institutions.
- Maintain comprehensive disease and product knowledge to support internal and external training programs and customer education.
- Lead key opinion leader (KOL) engagement and speaker programs, leveraging scientific studies to create content for patients, healthcare providers, and institutions.
- Drive digital marketing initiatives to enhance healthcare professional engagement and conduct joint visits with Sales to tailor training and promotional content.
- Coordinate with Medical Affairs to ensure presence and engagement at strategic events such as symposia and conferences.
- Ensure full compliance with Roche policies, quality, and regulatory standards, securing timely approvals and documentation for marketing activities and materials.
- Provide actionable feedback and customer insights to support sales team development and implement globally validated tools customized for local use.
- Track and analyze key performance indicators (KPIs), return on investment (ROI), and market trends to measure product success and business impact.
- Manage digital and social media channels to enhance brand visibility and customer interaction.
- Proactively share competitive market analytics with internal stakeholders and prepare regular reports on product performance and innovation initiatives.
- Adopt and implement globally developed patient user journeys and personas to improve customer satisfaction and retention.

Required Qualifications
- Science graduate with a Pharm D degree; MBA preferred.
- 3-5 years of marketing experience in the In-vitro Diagnostics industry.
- Strong analytical skills with the ability to interpret commercial data and market dynamics.
- Strategic thinker with the ability to plan and execute in a fast-paced, evolving environment.
- High proficiency in MS Office and technical aptitude.
- Excellent verbal and written communication skills in English, including presentation and facilitation abilities.
- Willingness to travel as needed to support field teams.

Preferred Qualifications and Benefits
Roche offers a rewarding work environment with growth opportunities, competitive remuneration, and a collaborative culture that encourages innovation and open dialogue. Employees are empowered to make decisions and are supported by accessible leaders who foster creativity and high performance. The company is committed to inclusivity, well-being, and providing a safe and healthy workplace. Joining Roche means contributing to life-changing healthcare solutions across multiple therapeutic areas, impacting millions of patients worldwide. Roche is an Equal Opportunity Employer dedicated to building a healthier future together.