1.      To establish and continuously enhance brand image of company through modern marketing tools in cost effective manner;

2.      To suggest and arrange promotional activities both BTL and ATL, focusing sales growth;

3.      To create product awareness, especially new products among mass market through marketing tools;

4.      To be responsible for outlet ambience both inside and outside keeping in view the nature of business; this includes facade of outlets;

5.      To measure customer perceptions and expectations and submit quarterly report to MD;

6.      To improve customer perception of Cakes and Bakes brand, keeping in view customer perception and expectation;

7.      To pro-actively coordinate with sales management team with respect to increased customer footfall due to marketing activities;

8.      To monitor social media management with respect to visits and activities on Facebook especially; suggest and implement promotional activities through social media;

9.      To coordinate with outsourced communication agency for execution of different marketing related jobs/activities;

10.  To prepare and present monthly reports as per company/departmental requirements;

 

Job Details

Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Multan Road, Lahore, Pakistan
Gender:
Male
Minimum Education:
Masters
Degree Title:
MBA (Marketing)
Career Level:
Experienced Professional
Minimum Experience:
5 Years (Candidates having retail industry experience shall be preferred)
Apply Before:
Jul 01, 2018
Posting Date:
May 30, 2018

Cakes and Bakes

Food & Beverages · 301-600 employees - Lahore

Our company manufactures bakery products and sells through its own outlets with a brand name of Cakes and Bakes. The company has a long history in providing quality bakery products to its customers throughout Pakistan.

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