TheSkinfit, a contemporary skincare and wellness brand focused on transforming daily self-care routines, is looking for a Campaigns Growth Executive to elevate its online shopping experience. This role requires managing the entire digital customer journey—from the first website visit to purchase and beyond—ensuring a seamless and engaging experience. The successful candidate will blend strategic thinking with hands-on execution, collaborating closely with marketing, social media, and merchandising teams to drive conversions while fostering long-term brand loyalty.
Key Responsibilities
- Manage all front-end website components, including the homepage, product categories, promotional banners, navigation menus, and landing pages.
- Use behavior tracking tools such as heatmaps, session replays, and user flow analysis to identify friction points and optimize the customer journey.
- Keep product information current and conversion-focused, including images, pricing, content, and page layouts.
- Work in partnership with social media and commercial teams to plan and execute campaigns, product launches, and seasonal promotions.
- Track and analyze key performance indicators like cart abandonment, bounce rates, traffic sources, and overall conversion rates.
- Drive continuous improvements across the digital experience, from user interface interactions to post-purchase engagement strategies.
Required Qualifications
- At least 2 years of experience managing e-commerce platforms or website operations, ideally within skincare, beauty, or related consumer goods sectors.
- Hands-on experience with Shopify or comparable e-commerce systems.
- Proficiency in analytics and behavior tracking tools such as Google Analytics, Hotjar or Microsoft Clarity, and Meta’s business tools.
- Strong eye for visual presentation paired with a solid understanding of intuitive UX design principles.
- Ability to collaborate effectively across departments including marketing, content, and sales.
Preferred Qualifications and Benefits
- A genuine passion for skincare and beauty trends is highly valued.
- This is a full-time role with working hours from 10:00 AM to 7:00 PM, Monday through Friday.
- The position is based onsite at Muhammad Ali Society.
- Competitive monthly salary starting from Rs65,000.
This role presents an exciting opportunity to contribute to a dynamic and growing brand by shaping the digital shopping journey and enhancing customer engagement. Candidates with relevant e-commerce experience and a strong interest in the beauty industry are encouraged to apply.