Relationship Managers (RMs) play a crucial role within the bank’s sales force, primarily responsible for acquiring new customers and identifying business opportunities. They lead a team of executives focused on selling loan products tailored to customer needs, contributing to the growth of the lending portfolio through both new-to-bank (NTB) acquisitions and existing-to-bank (ETB) portfolio management. RMs ensure effective market and customer mapping, address customer queries promptly, and maintain high levels of customer satisfaction.
Key Responsibilities
- Achieve top-line business targets by sourcing business through channel teams.
- Build and nurture strong relationships with bank branches, promoting cross-selling of various products.
- Lead the launch of new products in the market.
- Ensure exceptional customer service to maintain key customer satisfaction.
- Manage all end-to-end product-related activities, from login to disbursement.
- Coordinate with internal departments such as Credit and Operations to ensure smooth process flows.
- Acquire and manage channel partners (connectors) for product sourcing.
- Strengthen relationships with branches and monitor the performance of Assistant Relationship Managers (ARMs).
- Minimize fraudulent or risky proposals entering the system.
- Take full ownership of the mapped customer book and manage the entire customer life cycle.
- Oversee renewals and deferrals management.
- Maintain portfolio health, including monitoring Days Past Due (DPDs) and timely interest servicing.
- Strive to increase the number of products per customer and secure comprehensive banking relationships.
- Manage the productivity of mapped Relationship Officers.
- Utilize digital platforms such as Project Neo, various Straight Through Processing (STP) journeys, Business App, and Siddhi to enhance customer experience efficiently.
Required Qualifications
- Graduation or post-graduation from a recognized institute.
- Minimum of 2 years of sales experience.
Role Proficiencies
- Strong sales orientation with a proven ability to meet targets.
- Skilled in managing complex client relationships and engaging diverse stakeholders.
- Sound knowledge of industry trends, technology, marketing, and product developments.
- Familiarity with regulatory guidelines and compliance norms.
- Ability to work effectively under pressure and meet deadlines.
- Competence in prioritizing tasks within a dynamic work environment.
- Strong risk management and compliance mindset.
- Excellent communication and interpersonal skills.
This role reports within the Consumer Banking Group (CBG) under the Small Business Banking (SBB) sub-department, with a matrix reporting structure to senior management levels including SM, AVP, and VP. The position demands a proactive approach to business development, customer relationship management, and team leadership to drive the bank’s lending growth and customer satisfaction objectives.