The Channel Manager Food Service - South will play a pivotal role in driving the commercial growth and operational success of Flora Food Group’s Food Service channel in Karachi. This position focuses on expanding the company’s footprint across hotels, restaurants, bakeries, and institutional customers by ensuring product availability where quality and reliability are essential. The role involves managing distributor performance, acquiring new customers, and enhancing market penetration to deliver superior food experiences. Reporting to the Head of Food Service, the Channel Manager will lead a diverse team and collaborate with multiple departments to achieve revenue, market share, and profitability targets.
Key Responsibilities
- Develop and implement regional business plans aligned with the national Food Service strategy to achieve revenue and market share goals.
- Lead and optimize the distributor network to ensure comprehensive market coverage and maintain high service standards.
- Drive customer acquisition, retention, and portfolio growth across HORECA (Hotels, Restaurants, Cafes) and institutional segments.
- Coach and mentor a team comprising Food Service Managers, Business Development Managers, Sales Representatives, and Sales Chefs to foster a high-performance culture.
- Manage trade investments, promotional budgets, and commercial negotiations to maximize return on investment and profitability.
- Own the delivery of annual revenue, volume, profitability, and market share objectives through data-driven forecasting, business planning, and distributor performance management.
- Collaborate closely with marketing, finance, supply chain, and quality assurance teams to ensure compliance with company policies and commercial controls.
- Build and maintain long-term partnerships with distributors and customers to support sustainable business growth and community engagement.
Required Qualifications
- Proven experience in Food Service channel management, distributor leadership, and strategic account development.
- Demonstrated success in driving business growth through effective planning, commercial negotiation, and team leadership.
- Strong strategic thinking and commercial acumen, with the ability to identify new opportunities and lead organizational change.
- Ability to manage multiple stakeholders and deliver measurable business outcomes.
- Passion for food, with a deep understanding of taste, nutrition, and product reliability.
- Excellent communication and interpersonal skills to lead diverse teams and build strong customer relationships.
Preferred Qualifications and Benefits
- A genuine interest in food culture and consumer behavior, with curiosity about emerging food service trends and innovation.
- Experience working in dynamic, cross-functional environments and collaborating with marketing, finance, supply chain, and quality assurance teams.
- Opportunity for career advancement to senior leadership roles such as National Food Service Manager or Head of Food Service.
- The chance to influence the broader commercial strategy and future direction of Flora Food Group’s Food Service business nationally.
- Flora Food Group is committed to fostering an inclusive and diverse workplace. Candidates who may not meet every requirement are encouraged to apply, as the company values skills, experience, and potential above all.
- The organization promotes equal opportunity and prohibits discrimination or harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
Interested candidates are encouraged to apply by October 12, 2026. Applications can be submitted with current resumes or LinkedIn profiles. This role offers the chance to contribute meaningfully to a company dedicated to quality food solutions and sustainable growth in the food service sector.