Chief Marketing Officer

EV1 Global Health Technology, an innovative extension of the award-winning UK health and fitness brand Fit4Life, is seeking a Founding Chief Marketing Officer to join its remote team on a part-time basis (20 hours per week). This role offers an initial equity-based compensation structure, with up to 3% equity available, and a salary of PKR 180,000 per month that will commence upon reaching agreed revenue milestones. EV1 is developing a unique health and wellness platform that integrates nutrition, exercise, mindset, and personal goal setting into one engaging app, leveraging over 20 years of industry expertise combined with AI and behavioral science. This is a rare opportunity to join a funded startup at an early stage and play a pivotal role in shaping its marketing strategy and execution from the ground up.

Key Responsibilities
- Develop and execute comprehensive marketing strategies that combine hands-on execution with leadership, including campaign creation, funnel analysis, content review, automation setup, and influencer engagement.
- Manage and optimize marketing technology systems such as CRM platforms (e.g., ActiveCampaign, GoHighLevel), website and landing page builders, Meta and TikTok Ads Managers, email segmentation, and analytics tools.
- Lead organic social media growth across platforms like TikTok, Instagram, Reels, and Shorts, focusing on content hooks, storytelling, retention, and user-generated content production at scale.
- Craft compelling copy for campaigns, landing pages, emails, and social content while maintaining a consistent and distinctive brand voice aligned with EV1’s personality.
- Identify, negotiate, and nurture relationships with influencers and creators to support growth initiatives, emphasizing personalized engagement over generic outreach.
- Plan and execute paid acquisition campaigns on Meta and TikTok, utilizing data-driven insights to optimize CAC, conversion rates, attribution, and creative testing.
- Oversee customer lifecycle marketing including email nurture sequences, segmentation, retention, reactivation, and automation to enhance customer engagement and reduce manual processes.
- Monitor and analyze marketing performance metrics, including dashboards, Google Analytics, engagement, retention, and acquisition costs, to inform continuous improvement.
- Utilize AI tools effectively for research, ideation, content creation, and automation without compromising originality or brand tone.
- Build and operate EV1’s Marketing Command Centre, integrating systems, KPIs, testing, and AI-driven learning to create a self-improving marketing engine.
- Collaborate closely with the founder and lead the marketing team, fostering a high-performance, proactive, and ambitious culture.

Required Qualifications
- Proven experience in consumer marketing, preferably within mobile apps, wellness, fitness, technology, or subscription-based businesses.
- Demonstrated ability to grow social media accounts and execute successful campaigns with measurable results.
- Strong technical proficiency with marketing automation, CRM systems, analytics, paid advertising platforms, and content management tools.
- Exceptional copywriting skills and ability to maintain a consistent brand voice across multiple channels.
- Hands-on marketing leadership style with the capacity to execute technical tasks independently without relying heavily on developers.
- Experience in influencer marketing, including relationship building and negotiation.
- Data-driven mindset with a focus on evidence-based decision-making and continuous optimization.
- Comfortable working remotely and managing part-time commitments effectively.

Preferred Qualifications and Benefits
- Experience with B2B marketing is advantageous due to EV1’s future growth plans.
- Opportunity to earn up to 3% equity in a funded startup on the cusp of commercial launch.
- A chance to join the founding team and influence the company’s marketing infrastructure and overall growth trajectory.
- Flexible remote working arrangement with potential for expanded responsibilities and compensation as the company scales.
- Work alongside a seasoned founder with over 25 years of health and fitness industry experience and multiple national awards.

This role is ideal for a motivated marketing professional in Pakistan who is eager to build and lead a marketing function from the ground up, embrace equity ownership, and contribute meaningfully to a pioneering digital wellness platform. Candidates should be prepared to demonstrate past achievements through portfolios, campaign examples, social growth metrics, and testimonials.