Chief Marketing Officer

WARF (We Are Really Fine) is looking for a visionary and mission-driven Chief Marketing Officer (CMO) to join as a founding partner. In this role, you will take full ownership of the marketing strategy, brand positioning, organic growth initiatives, and community-led acquisition efforts to build and scale WARF from the ground up. You will work closely with the technical leadership team to create a safe digital space where users can connect both globally and locally. This is a unique opportunity to shape a mental health platform with a strong sense of purpose and impact.

Key Responsibilities
- Develop and execute a comprehensive marketing strategy that aligns with WARF’s mission and growth objectives.
- Lead brand positioning efforts to establish WARF as a trusted and authentic voice in mental health storytelling.
- Design and implement organic growth loops and community-driven acquisition channels to drive user engagement and retention.
- Collaborate directly with technical teams to ensure marketing initiatives support product development and user experience goals.
- Build and nurture a supportive community that fosters genuine connections and mental health awareness.
- Operate effectively in a startup environment with limited resources, demonstrating creativity and resilience in driving growth.
- Serve as a founding partner, contributing to strategic decision-making and company culture.

Required Qualifications
- Proven experience in marketing leadership roles, preferably within startups or mission-driven organizations.
- Strong understanding of brand development, organic growth strategies, and community engagement.
- Ability to thrive in ambiguous, fast-paced environments and manage multiple priorities with limited resources.
- Deep empathy and passion for mental health, with a commitment to authentic storytelling and creating supportive spaces.
- Excellent collaboration skills to work closely with technical and leadership teams.
- Entrepreneurial mindset with a willingness to take ownership and drive initiatives from concept to execution.

Preferred Qualifications and Benefits
- Experience in digital marketing, social media, and community-building platforms is highly desirable.
- Background in mental health, wellness, or related fields will be an advantage.
- This role offers a founding equity stake of 40%, reflecting a significant ownership position in the company.
- There is no initial salary as the company is in its launch phase, making this an ideal opportunity for someone motivated by long-term impact and equity participation.
- The chance to be part of a pioneering team dedicated to turning mental health storytelling into a global movement and creating a safe, supportive digital sanctuary.

This position is perfect for a startup-minded marketer who is passionate about mental health and eager to build a meaningful brand from the ground up. If you are driven by purpose, thrive in ambiguity, and want to make a lasting impact with zero initial budget, WARF offers a unique platform to grow alongside a mission-focused team.