BBPR Pakistan (BodyBeat Group) is seeking a Client Servicing Manager specializing in BTL and activations to join their team in Karachi, Clifton. The ideal candidate will have 3 to 5 years of agency experience, preferably within BTL marketing, brand activations, or experiential campaigns. This role requires a proactive individual who can manage client relationships effectively, translate briefs into actionable plans, and oversee the execution of on-ground promotional activities. The position demands strong communication skills, strategic thinking, and the ability to handle multiple projects while maintaining high standards of quality and client satisfaction.
Key Responsibilities
- Serve as the primary point of contact for clients regarding BTL campaigns and brand activations, ensuring clear communication and relationship management.
- Interpret client briefs to develop comprehensive activation plans and proposals that align with their marketing objectives.
- Lead client meetings, presentations, pitches, and campaign discussions to secure buy-in and maintain engagement throughout the project lifecycle.
- Plan, coordinate, and execute BTL activations, experiential marketing campaigns, promotional activities, and on-ground events.
- Prepare detailed campaign proposals, including budgets, costings, and execution timelines, ensuring transparency and feasibility.
- Collaborate closely with internal teams such as creative, production, activation, and operations to guarantee seamless campaign delivery.
- Manage client expectations by monitoring campaign deliverables and adhering to project timelines.
- Identify opportunities for account growth by pitching new activation projects and expanding service offerings.
- Oversee campaign execution to ensure adherence to quality standards, budget constraints, and deadlines.
Required Qualifications
- 3 to 5 years of relevant experience in BTL marketing, activations, experiential marketing, or within an advertising agency environment.
- Strong knowledge of BTL marketing strategies, brand activations, and on-ground campaign execution processes.
- Excellent client servicing skills with the ability to communicate effectively, present ideas clearly, and negotiate confidently.
- Proven experience in campaign planning, budgeting, costing, and vendor management.
- Ability to manage multiple clients and projects simultaneously while maintaining attention to detail.
- Strong problem-solving skills and the capacity to work efficiently under tight deadlines.
This role offers the opportunity to work in a dynamic agency setting where creativity and client satisfaction are highly valued. Candidates with a passion for experiential marketing and a track record of successful campaign management will find this position rewarding.
Interested candidates are encouraged to apply with the job title clearly mentioned in the subject line.