This employer is no longer accepting CVs for this job, it has been deactivated by the company\'s administrator.
Posted Jan 13, 2023 119 views
What You'll Be Doing:
Own and execute content strategy and plan to 2X traffic, signups and conversions from the blog within 12-months
- Collaborate with marketing leadership to develop and execute holistic content marketing strategy across all channels to drive results around organic search (impressions, clicks), CTA clicks, signups & conversions.
- Conduct competitive analysis and audits to ensure we are ahead of the curve
- Monitor old (decay) & new content for search visibility, brand voice, consistency, and quality
- Develop and execute content creation, repurposing, and distribution across channels to maximize results and reduce workload
- Collaborate with community, marketing, WordPress, agency, ads, and various teams to drive measurable blog contribution to lead gen.
- Grow Cloudways newsletter subscribers from X to Y. And improve email engagement.
- Create and maintain content marketing playbook and standard procedures and ensure compliance
Outrank competitors on Key Landing Pages in next 6 months with 2X Traffic Improvement from Organic
- Collaborate with the SEO and Customer Success teams to overhaul landing pages with “4 steps of buyer decision process”
- Improve the visitor flow on the pages by continuous monitoring through hotjar.
- Collaborate with the CRO team to A/B test for continuous improvement of CTR to signup page.
- Implement/execute internal linking best practice
- Update landing pages on regular basis with new features, customer reviews
- Report on results following different initiatives on weekly basis
Own content for product launches to maximize and drive key performance outcomes
- Collaborate with marketing leads to develop product launch strategy and plans for content
- Execute plans to maximize engagement, impressions, and conversions
- Collaborate with other teams like WordPress, advertising, content, and agency teams to align social plans for maximizing launch impact
- Report on results following launches and develop ideas to improve on every launch
- Create and maintain product launch playbook and standard procedures for content teams
Own content team quality & efficiency KPIs
- Review and improve the current SOPs and workflows and define the success criteria for each.
- Own content calendar and deadlines (achieving 90% set deadlines)
- Onboard new writers with proper onboarding plans & goals
- Ensure team leads become the owners of different initiatives and drive results accordingly.
What You'll Add to Cloudways:
- BA/BS degree or equivalent working experience (Mass Communications, Marketing, Computer Science)
- 3 years of experience in producing content for the web specifically, as well as channel-specific knowledge (blog, web copy, social media, etc.)
- Past experience of working with SEO content, landing page copywriting, CRO.
- In-depth knowledge of the content clusters, co-creating content with influencers and customers.
- Experience in producing smart CTAs according to the visitor lifecycle stage
- Advance knowledge of Google Analytics and other content analytics tools.
- Advance knowledge of content decay and improving old content
- Knowledge of internal linking techniques
- Able to build content distribution plans for different content types
- Understand the buyer decision process and content needed to help customer make a decision
- Good time-management & team management skills
- Setup content quality and efficiency KPIs
- Build dashboards with BI team to show the progress of each initiative
- Ability to multitask
- Strong interpersonal and communication skills
- Critical-thinker and problem-solver
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Location:
Gender:
No Preference
Minimum Education:
Masters
Degree Title:
Marketing, BS Science
Career Level:
Experienced Professional
Minimum Experience:
4 Years
Apply Before:
Feb 14, 2023
Posting Date:
Jan 13, 2023
Cloudways Platform Pvt Ltd
Information Technology · 201-300 employees - Faisalabad, Islamabad, Karachi, Lahore
....
What is your Competitive Advantage?
Get quick competitive analysis and professional insights about yourself
Talk to our expert team of counsellors to improve your CV!
Similar Job Titles
Senior Manager Marketing - Real Estate
Riphah International University, Multiple Cities, Pakistan
Posted Apr 19, 2024I found a job on Rozee!
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Aqib Irshad
Head of HR, Training & OD
FINCA
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
Zohaib Ali
Marketing Manager
Digital Online Devices
Muzammil Baig
Digital Marketing Manager
IT Services Group
Ali Aziz
CEO
Shopistan
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
