Cluster Perfect Store Manager - Center Cluster

National Foods Limited, headquartered in Lahore, is committed to growth by strengthening its brands, financial foundation, global reach, and sustainability efforts. We are seeking a dynamic professional to lead and manage cluster sales operations, focusing on driving volume targets, optimizing merchandising and brand ambassador effectiveness, and resolving field challenges to achieve measurable revenue growth.

Key Responsibilities

- Lead and execute the cluster sales plan by supporting field teams, driving distribution targets, ensuring on-shelf availability, and implementing trade activations aligned with the Category sales plan to meet volume and revenue goals.
- Efficiently allocate resources including human capital, finances, and materials across the cluster to maximize operational effectiveness.
- Oversee merchandising teams and brand ambassadors deployed through third-party vendors, ensuring optimal coverage, productivity, and adherence to execution standards to achieve perfect store compliance and boost category sales.
- Maintain high execution quality and commercial impact by governing merchandising and brand ambassador team performance, providing structured coaching and feedback to field teams and business partners.
- Develop and implement the Master Activity Grid, driving below-the-line (BTL) and trade activation plans across the cluster, ensuring timely deployment of materials, adherence to activation guidelines, and consistent brand visibility at points of sale to enhance consumer engagement and sales.
- Strengthen data-driven decision-making by capturing competitor and in-store execution intelligence, translating insights into actionable field interventions, and collaborating with the Category Commercial Planning Manager (CCPM) for effective planning.
- Ensure sustained on-shelf availability and range compliance by establishing performance control mechanisms, rigorously measuring out-of-stock (OOS), minimum shelf levels (MSL), and execution compliance against targets.
- Engage regularly with merchandising, brand ambassador teams, and distributors to identify execution gaps, address operational challenges, and adapt field plans to maximize commercial impact on the ground.
- Provide timely feedback on field execution, including on-shelf availability, activation performance, and competitor activities, to the CCPM and Perfect Stores Manager to support demand forecasting and planning.
- Manage end-to-end deployment of trade tools such as Category Management (CATMAN) displays, gondolas, and point-of-sale materials (POSM), ensuring timely placement and compliance to enhance in-store visibility and execution impact.
- Design and implement capability development programs and training frameworks to sustain on-ground performance with a shopper-centric approach.
- Develop and drive a return on investment (ROI) assessment framework through cluster-level pre- and post-evaluation of activations and programs to measure effectiveness and guide future initiatives.

Required Qualifications

- Proven experience in sales leadership, preferably managing cluster or regional sales teams in a fast-moving consumer goods (FMCG) environment.
- Strong understanding of merchandising, trade activations, and field force management.
- Ability to analyze market data and competitor intelligence to inform strategic decisions.
- Excellent communication, coaching, and stakeholder management skills.
- Demonstrated capability in resource allocation and operational planning.
- Proficiency in managing third-party teams and driving execution excellence.

National Foods Limited is an equal opportunity employer, committed to creating an inclusive environment for all employees regardless of age, color, origin, disability, race, religion, gender, marital status, or any other characteristic protected by law.