Cluster Perfect Store Manager

National Foods Limited is committed to growth and building its most valuable assets, including strong brands, financial resilience, and a growing global presence. The company is dedicated to becoming a sustainable and renowned leader in the industry. This role focuses on leading and managing cluster sales plans by driving volume targets, overseeing merchandising and brand ambassador performance, and resolving field challenges to achieve measurable revenue outcomes.

Key Responsibilities

- Lead and execute the cluster sales plan by supporting field teams, driving distribution targets, ensuring on-shelf availability, and implementing trade activations aligned with the Category sales plan to meet volume and revenue goals.
- Allocate resources efficiently across the cluster, including human resources, finances, and materials, to maximize operational effectiveness.
- Manage merchandising teams and brand ambassadors deployed through third-party agencies, ensuring optimal coverage and productivity.
- Maintain high standards of execution to maximize perfect store compliance and drive category offtake.
- Enhance execution quality and commercial impact by governing merchandising and brand ambassador team performance, providing structured coaching and feedback to field teams and business partners.
- Develop and implement the Master Activity Grid, driving below-the-line (BTL) and trade activation plans with timely material deployment and consistent brand visibility at points of sale to boost consumer engagement and sales.
- Strengthen data-driven decision-making by capturing competitor and in-store execution intelligence, translating insights into actionable field interventions, and collaborating with the Category Commercial Planning Manager (CCPM) for planning cycles.
- Ensure sustained on-shelf availability and adherence to product range by establishing performance control mechanisms, rigorously monitoring out-of-stock (OOS), minimum shelf levels (MSL), and execution compliance against targets.
- Engage regularly with merchandising, brand ambassador teams, and distributors to identify execution gaps, address operational needs, and adapt field plans for maximum commercial impact.
- Provide timely field execution feedback on availability, activation performance, and competitor activity to CCPM and Perfect Stores Manager to support demand and planning cycles.
- Oversee promotional activities cluster-wide, ensuring timely deployment, monitoring compliance, and adjusting underperforming activations to maximize sell-out impact.
- Manage the end-to-end deployment of trade tools, including Category Management (CATMAN) displays, gondolas, and point-of-sale materials (POSM), ensuring timely placement and compliance to enhance in-store visibility and execution.
- Design and implement capability development programs and training frameworks to sustain on-ground performance with a shopper-centric approach.
- Develop and drive a return on investment (ROI) assessment framework through cluster-level pre- and post-evaluation of activations and programs.

Required Qualifications

- Proven experience in sales leadership, preferably managing cluster or regional sales operations.
- Strong understanding of merchandising, trade activations, and brand ambassador management.
- Ability to analyze market data and competitor intelligence to inform strategic decisions.
- Excellent resource management skills, including human, financial, and material resources.
- Demonstrated capability in coaching and developing field teams for improved performance.
- Experience in planning and executing promotional activities and trade marketing tools.
- Strong communication and stakeholder engagement skills to collaborate with distributors and internal teams.

National Foods Limited is an equal employment opportunity employer. The company values diversity and inclusivity and does not discriminate based on age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, public assistance status, or any other characteristic protected by applicable laws.