Job Title: B2B Sales Executive – Coal Trading
Location: Lahore, Pakistan (On-site)
Company: Start Trading LLC
Start Trading LLC is seeking a motivated and results-oriented B2B Sales Executive to lead and grow our coal sales business in Pakistan. The role involves identifying potential industrial buyers, developing strong client relationships, generating sales leads, negotiating commercial terms, and converting prospects into long-term customers. The focus will be on industries such as cement factories, textile mills, power plants, and brick kilns that rely on coal for their operations. The successful candidate will collaborate closely with management to meet sales targets, expand market reach, and contribute to the company’s overall growth.
Key Responsibilities
- Identify and approach potential coal buyers across various industrial sectors including cement, textiles, power generation, and brick manufacturing.
- Generate new B2B sales leads through cold calling, email outreach, WhatsApp, networking, field visits, and market research.
- Build and maintain strong relationships with both existing and prospective customers to encourage repeat business.
- Understand customer requirements related to coal quantity, quality, Gross Calorific Value (GCV), delivery locations, and purchase frequency.
- Prepare accurate quotations, negotiate pricing and payment terms, and follow up to close sales deals.
- Maintain an up-to-date database of potential buyers, customer contacts, sales activities, and business opportunities.
- Coordinate with procurement, logistics, and management teams to ensure timely delivery and customer satisfaction.
- Monitor market prices, competitor activities, customer demand, and identify emerging sales opportunities.
- Follow up on outstanding payments and work with relevant teams to support timely collections.
- Meet monthly sales targets and provide regular reports on leads, meetings, quotations, conversions, and overall sales performance.
- Develop long-term commercial relationships with industrial buyers and identify opportunities to increase sales volumes.
Required Qualifications
- Bachelor’s degree in Business Administration, Marketing, Sales, or a related field is preferred.
- 1 to 3 years of experience in B2B sales, preferably within coal, commodities, industrial raw materials, or related sectors.
- Strong communication, negotiation, persuasion, and relationship-building skills.
- Proven ability to independently identify prospective customers, generate leads, and convert them into paying clients.
- Familiarity with industrial buyers and manufacturing sectors in Lahore and other industrial regions of Pakistan is advantageous.
- Solid understanding of sales processes including quotations, commercial negotiations, and customer follow-ups.
- Proficiency in Microsoft Excel, Word, email, WhatsApp Business, and basic CRM or lead management tools.
- Self-motivated, target-driven, organized, and capable of working independently in an on-site environment.
- Willingness to conduct customer visits and meet prospective industrial clients as required.
- Fluency in English and Urdu is essential; Punjabi language skills are a plus.
Preferred Qualifications and Benefits
- Opportunity to grow within the commodities and industrial trading sector.
- Direct exposure to B2B commercial negotiations and engagement with industrial clients.
- Performance-oriented work environment with opportunities for professional development.
- Competitive compensation package based on experience, with potential for performance-based incentives.
This role offers a dynamic opportunity to contribute to the expansion of Start Trading LLC’s coal sales and strengthen its market presence while developing valuable industry relationships.