Cold Caller

Spotlight GB Ltd is seeking a motivated and commercially minded Lead Generation & Sales Executive to join their remote team based in Pakistan. This full-time role involves more than just cold calling; the successful candidate will take full ownership of the sales process, from identifying potential clients to closing deals. Working Monday to Saturday, from 2:00 PM to 10:00 PM Pakistan Time, the role requires flexibility to manage leads and opportunities professionally, even outside standard hours when necessary. The focus is on responsiveness, lead ownership, and delivering results rather than simply logging hours.

Key Responsibilities
- Research and identify potential businesses that could benefit from Spotlight GB’s services.
- Build and maintain targeted prospect lists based on industries, locations, and campaigns.
- Identify key decision-makers such as business owners and directors.
- Conduct proactive outbound cold calls and outreach via telephone, email, LinkedIn, and WhatsApp.
- Professionally introduce Spotlight GB and understand prospects’ business challenges and objectives.
- Ask relevant discovery and qualification questions to identify genuine business opportunities.
- Qualify prospects before advancing them through the sales pipeline.
- Schedule and personally conduct sales and discovery meetings, presenting tailored services and case studies.
- Handle common objections professionally and discuss approved service packages and next steps.
- Ensure clear next actions are agreed upon after every meeting and follow up consistently.
- Manage prospects through the sales pipeline until a clear outcome is reached, including re-engaging prospects not immediately ready to proceed.
- Escalate complex opportunities to management and provide necessary information for proposals or customized strategies.
- Maintain an organized and up-to-date sales pipeline, accurately recording all interactions in the CRM.
- Provide regular updates to management on activity, feedback, objections, and opportunities.
- Attend internal sales meetings, training, and performance reviews.
- Continuously improve knowledge of Spotlight GB’s services and sales techniques.

Required Qualifications
- Excellent spoken and written English.
- Strong communication and interpersonal skills with confidence in speaking to UK business owners and decision-makers.
- Previous experience in lead generation, cold calling, telesales, appointment setting, sales, or business development.
- Confidence in conducting telephone and video sales meetings.
- Strong listening, questioning, and objection-handling skills.
- Ability to build rapport quickly and maintain strong follow-up discipline.
- Good organizational and time-management skills with the ability to work independently in a remote environment.
- Proactive, self-motivated, and able to handle rejection professionally.
- Familiarity with CRM systems and sales pipeline management.
- Reliable internet connection and a professional home working environment.
- Willingness to learn and develop within the role.

Preferred Qualifications and Benefits
Experience in digital marketing, advertising, websites, SaaS, technology, or B2B services is advantageous but not essential. The role offers the opportunity to develop a strong career in B2B sales and business development, focusing on quality lead generation, professional sales meetings, and consistent pipeline management. Performance will be measured by the quality of opportunities created, follow-up consistency, CRM accuracy, and overall contribution to company growth.

This position is ideal for someone confident on the phone, results-driven, organized, and serious about building a long-term sales career. The role suits candidates who prefer taking responsibility and working independently rather than performing basic calling or data-entry tasks.

Interested candidates should submit a CV along with a brief introduction, details of previous sales or lead generation experience, experience dealing with UK clients or businesses, and current availability. Only serious applicants are encouraged to apply.