Cold DM Specialist (LinkedIn + Social Outreach)

We are looking for a talented Cold DM & Outbound Lead Generation Expert who specializes in turning cold prospects into meaningful conversations and qualified sales opportunities. This role demands more than just generic outreach; it involves thorough research of potential clients, understanding their business needs, and crafting highly personalized messages to engage key decision-makers. The ideal candidate will focus on quality interactions rather than volume, demonstrating a proactive, strategic, and results-driven approach. Our services include software development, AI automation, and AI engineering, and the successful candidate will connect with prospects who can benefit from these offerings.

Key Responsibilities
- Identify and target high-quality prospects across markets including the US, UK, Australia, Canada, and other international regions.
- Conduct outreach through platforms such as LinkedIn, Instagram, Facebook, X, WhatsApp, and other relevant channels.
- Research and analyze prospects to identify founders, CEOs, business owners, and other key decision-makers.
- Craft concise, natural, and personalized cold direct messages designed to generate genuine responses.
- Experiment with different hooks, offers, calls-to-action, and outreach angles to maximize engagement.
- Follow up intelligently, maintaining a conversational tone that avoids robotic or spammy messaging.
- Convert responses into qualified conversations and schedule meetings with potential clients.
- Manage and maintain the outreach pipeline using CRM tools effectively.
- Track important metrics including reply rates, positive response rates, meetings booked, and conversion rates.
- Continuously refine messaging strategies based on performance data and feedback.

Required Qualifications
- Proven hands-on experience in cold direct messaging, Instagram and LinkedIn outreach, appointment setting, or outbound lead generation.
- Ability to distinguish between generic sales pitches and personalized messages that capture the attention of busy decision-makers.
- Strong research skills to develop tailored outreach approaches rather than sending mass generic messages.
- Experience selling software development, AI automation, SaaS, IT services, agencies, or other high-value B2B services is highly advantageous.
- Understanding of human psychology, curiosity, personalization, follow-up techniques, and B2B sales dynamics.
- Willingness to test new outreach methods and adapt strategies rather than relying on repetitive scripts.

Preferred Qualifications and Benefits
- This is a performance-oriented role with key performance indicators focused on qualified conversations generated, positive reply rates, meetings booked, show-up rates, qualified opportunities created, and outreach-to-meeting conversion rates.
- Candidates should be able to analyze a prospect’s profile or business within 5–10 minutes to identify compelling reasons for engagement.
- The position requires working onsite at Johar Town, Lahore.
- Monthly compensation ranges from Rs50,000.35 to Rs200,732.99, depending on experience and performance.

Applicants will be evaluated based on their total experience with LinkedIn and social outreach, platforms used for lead generation, current and expected salary, reasons for leaving their current job, willingness to work onsite, and current commission structure.

This opportunity is ideal for a motivated professional who thrives on creating personalized, impactful outreach that drives genuine business growth.