Cold Outreach Specialist

We are seeking a technically skilled and experienced Cold Outreach Specialist to oversee our complete outbound email process. This role involves managing lead generation, campaign setup, automation, and maintaining the overall email outreach infrastructure. The ideal candidate will have a strong background in cold outreach and be capable of independently handling the entire workflow from sourcing leads to executing and optimizing campaigns. This is a full-time position with working hours from 5:00 PM to 1:00 AM PKT. Please note, this opportunity is open exclusively to candidates based in Pakistan.

Key Responsibilities

- Scrape, source, enrich, and verify B2B leads to build accurate and targeted prospect lists.
- Develop lead lists based on Ideal Customer Profile (ICP), industry, job title, location, and other relevant criteria.
- Set up and manage cold outreach campaigns using Instantly and similar platforms.
- Configure email sequences, follow-up messages, inbox rotation, and sending limits to maximize engagement.
- Monitor and improve email deliverability by managing warm-up processes, bounce rates, and overall campaign performance.
- Utilize automation tools such as Zapier, Make, or Integrately to streamline workflows and increase efficiency.
- Handle lead segmentation, tagging, reply classification, and update sales pipelines accordingly.
- Maintain accurate and up-to-date lead databases and CRM records.
- Troubleshoot issues related to campaigns, inboxes, data integrity, and automation systems.

Required Qualifications

- Minimum of 2 years of relevant experience in cold outreach, lead generation, or email marketing.
- Proven expertise with Instantly or similar cold outreach platforms.
- Prior experience working with digital marketing products, publication services, marketing solutions, or related industries is essential.
- Proficient in lead scraping and enrichment tools such as Apollo, ContactOut, LinkedIn Sales Navigator, Clay, Hunter, or comparable software.
- Skilled in using automation platforms like Zapier, Make, and Integrately to enhance operational workflows.
- Solid understanding of email authentication protocols including SPF, DKIM, DMARC, as well as domain and inbox setup to ensure high deliverability.
- Experience managing CRM systems and lead management processes.
- Strong knowledge of cold email campaign setup, segmentation strategies, automation, and ongoing optimization.

We are looking for a candidate who is not only technically proficient but also capable of independently managing the entire cold outreach process—from lead acquisition to campaign execution and lead follow-up. This role demands attention to detail, problem-solving skills, and the ability to maintain high standards of data accuracy and campaign performance.

Note: This position is available only to candidates residing in Pakistan.