Performance Marketing Specialist

Commco Holdings Private Limited

Lahore , Pakistan

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Posted Apr 28, 2025 83 views Report Job

We are seeking a data-driven Performance Marketing Specialist with expertise in local market campaigns, e-commerce, and paid advertising across Meta Ads (Facebook & Instagram), Google Ads, Snapchat Ads, and TikTok Ads. The ideal candidate will have hands-on experience optimizing performance marketing campaigns to drive customer acquisition, engagement, and ROI in the local market.

Duties & Responsibilities

Plan, launch, and optimize performance-driven paid campaigns across Meta Ads, Google Ads, Snapchat Ads, and TikTok Ads to meet business objectives (lead gen, sales, app installs, etc.).
Develop hyper-localized ad strategies tailored to the target market, ensuring cultural and linguistic relevance.
Manage budgets, bidding strategies, and A/B testing to maximize ROAS (Return on Ad Spend) and lower CAC (Customer Acquisition Cost).
Drive sales and traffic for e-commerce platforms through high-converting ad creatives and landing pages.
Collaborate with the creative team to develop engaging ad content (static, video, carousel) that resonates with the local audience.
Monitor KPIs (CTR, CPC, CPA, ROAS, CVR) and provide actionable insights for continuous improvement.
Use Google Analytics, Meta Business Suite, TikTok Pixel, and Snapchat Pixel to track performance and attribution.
Generate weekly/monthly reports with data-driven recommendations for scaling successful campaigns.
Stay updated on local market trends, competitor strategies, and platform algorithm changes.
Identify new growth opportunities within emerging ad platforms or audience segments.

Qualifications & Experience

BBA or MBA in Marketing
3+ years of hands-on experience in performance marketing, preferably in e-commerce or local market campaigns.

Skills, Knowledge & Competencies

Proven expertise in managing ads on Meta, Google Ads, Snapchat, and TikTok with a strong portfolio of successful campaigns.
Deep understanding of local consumer behavior, cultural nuances, and market trends.
Strong analytical skills with the ability to interpret data and optimize campaigns in real-time.
Excellent communication skills.

Skills

Google Ads Planning Meta Analysis Performance Marketing

Job Details

Industry:

E-Commerce / E- Business

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

PIA Society, Lahore, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Career Level:

Experienced Professional

Minimum Experience:

3 Years

Apply Before:

May 29, 2025

Posting Date:

Apr 28, 2025

Commco Holdings Private Limited

E-Commerce / E- Business · 11-50 employees - Lahore

At COMMCO Holdings Private Limited, we are redefining the future of e-commerce by merging wellness and technology to create innovative, high-performance brands. With a vision to become a global leader in consumer innovation, we craft meaningful products that inspire healthier lifestyles, empower self-care, and revolutionize well-being. Our diverse portfolio spans skincare, supplements, homecare, fashion, and immersive technology, ensuring that every product is scientifically backed, thoughtfully designed, and built to enhance everyday living. By embracing cutting-edge advancements and customer-centric solutions, we are committed to delivering excellence, fostering growth, and driving positive change in the way people experience wellness. At COMMCO, we are not just building brands—we are reshaping the e-commerce landscape, making wellness smarter, more accessible, and deeply integrated into modern lifestyles.