Commercial Systems Engineer

Flipdish is dedicated to empowering independent restaurant and takeaway owners by providing them with intuitive, powerful technology supported by genuine human assistance. Our mission is to simplify the complexities of running a restaurant in today’s fast-paced environment. As a Commercial Systems Engineer, you will develop and maintain the products, systems, automations, and internal tools that enable our commercial teams to scale effectively. Your role will involve collaborating closely with Sales, Onboarding, Partnerships, Marketing, Product, and Operations teams to transform revenue and efficiency challenges into practical, production-ready solutions. This position requires a hands-on engineer comfortable managing the full lifecycle from discovery and development to deployment, monitoring, iteration, and eventual decommissioning of systems.

Key Responsibilities
- Design, build, deploy, and maintain systems supporting commercial products, Growth Operations, and internal workflows.
- Develop internal tools and automation to help Sales, Onboarding, Partnerships, and Marketing scale without proportional headcount increases.
- Enhance Google Business Profile initiatives by improving discovery, routing accuracy, ordering coverage, control, and order-fee revenue through product improvements and monitoring.
- Create scalable automation for AI Marketing, including campaign setup, quality assurance, monitoring, reporting, alerting, and revenue attribution.
- Utilize AI-assisted engineering tools such as Claude Code, Cursor, Vercel, and LLM APIs to accelerate delivery and unlock advanced capabilities.
- Manage the entire deployment pipeline on AWS, including observability, incident response, and ensuring ongoing service reliability.
- Collaborate with internal partners to build dashboards and instrumentation that track adoption, operational performance, and commercial outcomes.
- Take full ownership of problems by scoping opportunities, delivering effective solutions, measuring impact, iterating based on data, and decommissioning ineffective work.
- Provide constructive challenge to improve decision-making and ways of working, prioritizing progress and truth over harmony.

Required Qualifications
- Minimum of 4 years of software engineering experience, preferably with the MERN stack (MongoDB, Express, React, Node.js).
- Proven experience shipping and deploying production applications on AWS, with strong ownership of the development-to-production lifecycle and troubleshooting skills.
- Proficiency in AI-assisted engineering tools such as Claude Code, Cursor, Vercel, and LLM APIs to enhance development speed and capabilities.
- Demonstrated ability to build products with meaningful user adoption and measurable business outcomes.
- Strong capability to connect engineering efforts to commercial results and communicate their business impact clearly.
- Excellent communication skills to translate needs between Sales, Commercial, Partnerships, Marketing, and Engineering teams effectively.
- Data-driven mindset for understanding adoption, diagnosing issues, prioritizing work, and evaluating solution effectiveness.
- High ownership mentality, proactively driving problems to resolution without waiting for direction.
- Willingness to challenge poor decisions and suggest better approaches.

Preferred Qualifications and Benefits
- Experience with martech or adtech APIs, especially Google Business Profile, Google Ads, or Meta platforms.
- Background in building AI agents, retrieval-augmented generation (RAG) systems, or AI-native workflows.
- Familiarity with serverless or edge deployment platforms such as AWS Lambda, Vercel Functions, or Cloudflare Workers.

Benefits
- Competitive salary with significant opportunities for career growth in a fast-growing startup environment.
- 24 days of annual leave plus public holidays and additional company days (e.g., Summer Fridays, seasonal breaks).
- Private healthcare coverage including outpatient and inpatient services.
- Company-provided transport with pick-and-drop service.
- Quarterly team meet-ups and company events to foster team connection and culture.

At Flipdish, we prioritize ownership, clarity, and a people-led culture that values transparency and balance. We support independent restaurant owners by delivering AI-first solutions that improve ordering, marketing, and operations, allowing them to focus on what matters most. If you are ambitious, collaborative, and eager to make an impact, we encourage you to apply and join us in shaping the future of restaurant technology.