Commercial Systems Engineer

Flipdish is revolutionizing the way independent restaurant and takeaway owners operate by providing powerful, easy-to-use technology solutions supported by genuine human assistance. Our mission is to simplify the complexities of running a restaurant in today’s fast-paced environment.

As a Commercial Systems Engineer at Flipdish, you will develop products, systems, automations, and internal tools that empower our commercial teams to scale efficiently. Your work will directly impact initiatives across AI Marketing, Google Business Profile (GBP), Growth Operations, and broader commercial workflows. Collaborating closely with Sales, Onboarding, Partnerships, Marketing, Product, and Operations teams, you will transform revenue and efficiency challenges into practical, production-ready solutions. This role requires hands-on engineering expertise, from discovery and scoping through to deployment, monitoring, iteration, and decommissioning when necessary. Success means faster delivery of commercial projects, higher tool adoption, reduced manual effort, improved revenue attribution, and measurable gains in revenue, conversion, and operational efficiency.

Key Responsibilities
- Design, build, deploy, and maintain systems supporting commercial products, Growth Operations, and internal processes.
- Develop internal tools and automations to help Sales, Onboarding, Partnerships, and Marketing scale without proportional headcount increases.
- Enhance Google Business Profile initiatives by improving discovery, routing accuracy, ordering coverage, control, and order-fee revenue through product improvements and monitoring.
- Create scalable automation for AI Marketing, including campaign setup, quality assurance, monitoring, reporting, alerting, and revenue attribution.
- Utilize AI-assisted engineering tools such as Claude Code, Cursor, Vercel, and LLM APIs to accelerate delivery and unlock advanced capabilities.
- Manage the full lifecycle from local development to production on AWS, including deployment, observability, incident response, and service reliability.
- Collaborate with internal teams to build dashboards and instrumentation that track adoption, operational performance, and commercial outcomes.
- Take end-to-end ownership of problems: scope opportunities, deliver effective solutions, measure impact, iterate based on data, and retire ineffective work.
- Provide constructive challenge to improve decision-making and ways of working, prioritizing progress and truth over harmony.

Required Qualifications
- Minimum of 4 years’ experience in software engineering, preferably with the MERN stack (MongoDB, Express, React, Node.js).
- Proven experience shipping and deploying production applications on AWS, with strong ownership of the deployment lifecycle and troubleshooting.
- Proficiency in AI-assisted engineering tools, regularly using platforms like Claude Code, Cursor, Vercel, and LLM APIs to enhance development speed and capabilities.
- Demonstrated success in building products that have meaningful user adoption and measurable business impact.
- Ability to connect engineering efforts to commercial outcomes and clearly communicate their business value.
- Strong communication skills to translate requirements between Sales, Commercial, Partnerships, Marketing, and Engineering teams.
- Data-driven mindset for understanding adoption, diagnosing issues, prioritizing tasks, and evaluating solution effectiveness.
- High ownership mentality, proactive problem-solving, and commitment to seeing projects through to completion.
- Willingness to challenge poor decisions and suggest improvements.

Preferred Qualifications and Benefits
- Experience with martech or adtech APIs, especially Google Business Profile, Google Ads, or Meta platforms.
- Familiarity with AI agents, retrieval-augmented generation (RAG) systems, or AI-native workflows.
- Knowledge of serverless or edge deployments such as AWS Lambda, Vercel Functions, or Cloudflare Workers.

At Flipdish, we offer a competitive salary and exceptional opportunities for career growth within a dynamic startup environment. Benefits include 24 days of annual leave plus public holidays and seasonal company days, private healthcare covering outpatient and inpatient services, company-provided transport, and quarterly team meet-ups and events.

Our culture centers on supporting independent restaurant owners with technology that is powerful yet simple, backed by real human support. We value ownership, transparency, and a people-first approach, encouraging constructive feedback and continuous improvement. You will work closely with talented colleagues across teams and have meaningful autonomy to make an impact as Flipdish scales.

If you are ambitious, collaborative, and eager to contribute to a fast-growing company, we encourage you to apply and join us on this exciting journey.