Consumer Analyst

LIPTON Teas and Infusions, the world’s largest tea business with a portfolio of over 30 renowned brands including Lipton, PG Tips, TAZO, Brooke Bond, and Pukka, is seeking a Consumer Analyst to join their Market Insights & Media Performance team. Operating in more than 100 countries from its base in the Netherlands, Lipton is committed to pioneering innovative, premium, and sustainable teas that create value for consumers, retailers, partners, and the planet. This role offers an exciting opportunity for a professional with a background in consumer or market research to expand their expertise into media analytics and campaign performance, contributing to a data-driven marketing approach within a globally recognized brand.

Key Responsibilities

Consumer & Market Insights
- Analyze quantitative and qualitative research to uncover relevant consumer, category, and market insights.
- Support research projects focused on consumer behavior, attitudes, usage, brand health, and category trends.
- Interpret data and translate findings into clear, commercially relevant insights.
- Assist in questionnaire development, research briefs, analysis, and reporting as needed.
- Collaborate with research partners and internal stakeholders to ensure research outputs address key business questions.
- Monitor competitor, consumer, and market developments to identify emerging trends and opportunities.

Media Analytics & Measurement
- Develop a solid understanding of media fundamentals, measurement frameworks, and key media performance indicators.
- Support analysis of campaign and media performance data across various channels.
- Assist with post-campaign analysis and interpretation of results.
- Integrate consumer, market, and media data to build a holistic understanding of campaign effectiveness.
- Gain proficiency in media analytics, reporting, and measurement tools through structured training and practical experience.

Reporting & Stakeholder Support
- Create clear and concise reports, presentations, and dashboards to communicate findings effectively.
- Simplify complex datasets into actionable insights and observations.
- Work closely with Marketing, Media, Insights teams, and agency partners to address business questions and analytical needs.

Required Qualifications
- 3 to 4 years of relevant experience in a consumer/market research agency or a client-side Consumer & Market Insights role.
- Hands-on experience with consumer or market research methodologies.
- Proven ability to analyze research data and translate findings into meaningful insights.
- Strong understanding of quantitative and/or qualitative research techniques.
- Proficiency in Excel and PowerPoint.
- Excellent analytical, problem-solving, and communication skills.
- Genuine interest in developing expertise in media analytics, measurement, and data-driven marketing.

Preferred Qualifications and Benefits
- Experience working within consumer-facing categories, especially FMCG.
- Exposure to brand health tracking, usage & attitudes (U&A), segmentation, concept/product testing, or consumer behavior research.
- Familiarity with research platforms, data visualization, or reporting tools.
- Experience with Power BI, dashboards, or other analytical software is advantageous.
- Comfortable presenting research findings to business stakeholders.

We seek a candidate with a strong consumer and insights mindset who is naturally curious and confident working with data. The ideal individual will move beyond reporting numbers to explain their significance and impact. While prior media-planning experience is not required, the candidate should be eager to broaden their skills into media and marketing analytics and build a diverse analytics career. Collaboration, organization, and the ability to work with multiple stakeholders are essential qualities.

This role offers a unique development opportunity bridging Consumer & Market Insights with Media Analytics. The successful candidate will gain exposure to media fundamentals, campaign measurement, media KPIs, and post-campaign evaluation, while leveraging their existing consumer research expertise to contribute to a broader media and data-driven agenda.