Consumer Research Specialist – Chinese Speaker

Transsion Holdings is seeking a Consumer Research Specialist who is fluent in Chinese (Mandarin) to join our R&D team in Lahore. This role centers on understanding consumer behavior, gathering valuable market insights, analyzing customer feedback, and delivering actionable recommendations that support product development and strategic business decisions. The ideal candidate will work closely with various teams and Chinese-speaking stakeholders to ensure research findings effectively influence product and marketing strategies.

Key Responsibilities

- Conduct consumer and market research using surveys, interviews, focus groups, and other methodologies to gather comprehensive data.
- Collect, analyze, and interpret consumer feedback to identify user needs, preferences, and pain points.
- Perform competitor and market analysis to uncover emerging trends and new opportunities.
- Translate consumer insights into clear, actionable product recommendations.
- Support user recruitment and manage consumer research projects efficiently.
- Prepare detailed research reports, presentations, and insights for management and R&D teams.
- Collaborate closely with Product, Marketing, Testing, and other R&D departments to align research outcomes with business goals.
- Communicate and coordinate effectively with Chinese-speaking stakeholders and overseas teams to ensure smooth project execution.
- Assist with additional research activities and departmental projects as needed.

Required Qualifications

- Fluency in both written and spoken Chinese (Mandarin) and English is essential.
- Bachelor’s degree in Marketing, Business, Psychology, Statistics, Research, or a related field.
- Strong analytical, problem-solving, and critical-thinking abilities.
- Excellent communication and presentation skills to convey complex insights clearly.
- Proficiency in MS Excel, PowerPoint, and other data analysis and reporting tools.
- Ability to work collaboratively within cross-functional and multicultural teams.

Preferred Qualifications and Additional Information

- 1 to 3 years of experience in consumer research, market research, customer insights, product research, or sales/customer feedback is preferred but not mandatory.
- Fresh graduates with strong analytical skills and relevant research or project experience are encouraged to apply.

This position offers an excellent opportunity to contribute to a dynamic R&D environment while working with international teams and gaining exposure to global market trends. Candidates who are passionate about consumer behavior and market analysis, and who thrive in collaborative, fast-paced settings, will find this role rewarding.