Domino’s is looking for a skilled Content & Copywriter to join their team at the Head Office in Karachi. The role involves creating engaging and creative content for both digital and offline platforms to enhance Domino’s brand presence and support various marketing initiatives. The ideal candidate will ensure a consistent and authentic brand voice across all communications while driving customer engagement through compelling storytelling and targeted messaging.
Key Responsibilities
Copywriting: Develop captivating copy for multiple channels including social media, digital campaigns, website and app content, marketing collateral, and internal communications. Create campaign concepts, taglines, headlines, promotional messages, and scripts for videos and reels. Adapt content to suit different platforms while maintaining brand consistency. Proofread and edit all materials to ensure accuracy and high quality. Work closely with Marketing and Design teams to execute creative campaigns effectively.
CRM Communications: Produce targeted customer communications such as SMS, push notifications, emails, app notifications, and in-app banners. Craft persuasive content aimed at boosting customer engagement, retention, and conversion rates. Support promotional campaigns with clear messaging aligned to Domino’s brand tone and voice.
Community Management: Handle customer interactions by responding to comments, messages, reviews, and queries on social media platforms. Provide engaging, personable, and brand-appropriate responses that reflect Domino’s personality. Monitor conversations to identify trends and opportunities for engagement. Escalate customer complaints or feedback to relevant departments when necessary.
Required Qualifications
A Bachelor’s degree in Marketing, Communications, English, Journalism, Media Studies, or a related field is required. Candidates should have 2 to 4 years of experience in copywriting, content creation, digital marketing, or social media. Experience within the food, retail, FMCG, or agency sectors will be considered an advantage.
Skills & Competencies
The ideal candidate will possess strong creative thinking and storytelling skills, along with a solid understanding of digital marketing and social media platforms. They must be adept at writing for diverse audiences and communication channels, with excellent proofreading skills and keen attention to detail. The ability to manage multiple projects simultaneously and meet deadlines is essential. Familiarity with CRM communication strategies and customer engagement techniques is important. Strong interpersonal and collaboration skills are also required to work effectively within cross-functional teams.
This position is based at Domino’s Head Office in Karachi and requires in-person attendance.