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Content & Copywriting Associate - Social / Campaign
Khan Home Digital Solutions
Islamabad , Pakistan
Posted Oct 22, 2026 1 views
1. Job Title & Designation
Content & Copywriting Associate - Social / Campaign
- Company Introduction Khan Home Digital Solutions (KHD) supports Khan Home Group (KHG) through digital marketing, creative content, technology and digital operations. We are seeking a Content & Copywriting Associate - Social / Campaign to develop research-backed social content and campaign copy, supporting KHD’s organic and paid marketing activity and the wider Group’s brand presence, audience engagement and business growth.
5. Key Responsibilities
- Write platform-appropriate captions, social posts, carousels, short-form video scripts and advertising copy against approved research and channel briefs.
- Research audience language, community questions, competitor messaging, offer differentiation and platform trends; document sources and propose original creative angles.
- Develop hooks, calls to action and campaign narratives suited to each brand, audience and communication objective.
- Adapt copy for YouTube, Instagram, TikTok, Facebook and LinkedIn, respecting each platform’s format and tone.
- Prepare copy variants for approved campaign and hook tests, maintaining clear records of messaging hypotheses and revisions.
- Coordinate with SMM colleagues on content calendars and with PPC colleagues on advertising messages, offers and landing-page alignment.
- Supply graphics and video colleagues with scripts, on-screen text, subtitles, thumbnail hooks and clear message hierarchy.
- Produce supporting email and landing-page text where assigned, maintaining consistency across the campaign.
- Verify offer terms, statistics, testimonials, permissions and source attribution; flag unsupported claims before submission.
- Proofread and refine copy for accuracy, originality, brand voice and platform suitability, incorporating client and editorial feedback.
- Use AI tools where permitted to explore angles and refine drafts, checking facts and rewriting for the brand’s voice.
- Use approved platform insights and campaign feedback to recommend improvements; maintain audience-research, testing, revision and approval records.
Must-Haves:
- At least 1 year in an agency environment involving direct client-facing communication and delivered copywriting assignments.
- A portfolio of social captions, scripts, campaign copy or client assets, clearly identifying your contribution. • Strong English writing, editing and proofreading skills, with the ability to adapt tone across brands and audiences.
- Practical research skills and the ability to support factual claims with credible sources.
- Basic understanding of social platform formats, hooks, calls to action and message hierarchy.
- Competence in shared documents and research tools, such as Google Docs/Sheets, Google Trends and Meta Ad Library, with experience in at least one real CMS or publishing workflow.
- Ability to receive and act on client feedback, organise revisions and meet agreed deadlines.
- Multi-brand or GCC/UAE campaign experience.
- Experience working with social calendars, short-video scripts, ad-copy testing or landing page messaging. • Bilingual or local-language adaptation skills where relevant to the audience.
- Basic SEO and analytics familiarity.
- Experience using YouTube Studio or Instagram/TikTok native insights to inform copy improvements.
- Familiarity with Canva for copy-placement checks, Grammarly, Hemingway Editor, Semrush/Ahrefs or social scheduling/analytics platforms.
8. How to Apply Send your updated CV, and an attached cover letter outlining:
- Your proven skills and relevant experience.
- Why you are the best candidate for this position.
- Your professional goals for the next five years.
- How you use AI in your day-to-day work and verify the quality and accuracy of its outputs.
- Include three examples of your original social or campaign copy, covering captions, social posts, advertising copy or short-video scripts. State the intended audience, platform and your contribution, with a brief explanation of the research behind one example. Confidential client details may be redacted.
Skills
artificial-intelligence
content-management-system-cms
cms-tools
centers-for-medicare-and-medicaid-services-cms
card-management
charger-management-software-cms
google-docs
ecology-environment
environment-health-and-safety-hsse
testing-and-analysis
Copywriting
brand-voice
Attribution
Thumbnail
pay-per-click-ppc
objectives-and-key-results
ad-copy
Subtitling
mode
time-and-attendance
Job Details
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Gender:
No Preference
Age:
18 - 65 Years
Career Level:
Mid-Level
Maximum Experience:
5 Years
Apply Before:
Oct 28, 2026
Posting Date:
Oct 22, 2026
Khan Home Digital Solutions
· 11-50 employees - Islamabad
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