Content Creation Specialist

The Content Creation Specialist will serve as the visual storyteller for the academy, playing a crucial role in shaping and enhancing the brand’s presence. This role involves designing promotional graphics, shooting and editing short-form videos and reels, drafting engaging copy for social media and WhatsApp broadcasts, and supporting various marketing initiatives. The ideal candidate will help create content that resonates with both parents and students, contributing to the academy’s growth and visibility.

Key Responsibilities

Multimedia Content Production: Plan, shoot, and edit short-form video content such as reels, stories, and posts. Capture high-quality photography of daily classes, workshops, and student projects on campus to showcase the academy’s activities.

Graphic Asset Design: Develop visually appealing promotional materials including graphics, posters, flyers, digital banners, and social media templates. These assets will support individual skill modules and promotional launch campaigns.

Copywriting: Write compelling promotional text and captions for platforms including Instagram, Facebook, LinkedIn, course prospectuses, and targeted WhatsApp broadcast messages. Ensure the messaging is engaging and aligned with the academy’s tone.

Daily Social Posting: Manage and maintain an active content calendar, executing daily posts, stories, and updates across all official social media channels to keep the audience engaged.

Brand Consistency: Uphold the academy’s visual identity guidelines by ensuring all published content aligns with established tone, color schemes, and quality standards.

Campaign Support: Collaborate closely with Marketing and Business Development teams to create custom visual assets for physical events, open houses, and paid digital advertising campaigns.

Required Qualifications

Portfolio Required: A strong portfolio demonstrating expertise in graphic design, video editing, photography, or social media content creation is essential.

Design and Editing Tools: Proficiency in design and video editing software such as Canva, Adobe Premiere Pro, Photoshop, Illustrator, CapCut, or similar platforms is required to produce high-quality content.

Social Media Savvy: Deep understanding of current social media trends, content formats, audio overlays, and best practices across platforms like Instagram, TikTok, Facebook, and LinkedIn.

Communication and Storytelling: Excellent written English skills with a keen eye for compelling visuals and persuasive copywriting to effectively engage the target audience.

Equipment Knowledge: Comfortable operating smartphones or professional cameras to shoot quality footage, with an understanding of proper lighting and audio management techniques.

Work Schedule and Location

This is a part-time, onsite position requiring approximately 24 hours per week. The schedule is flexible and will be coordinated based on class timings and content production deadlines.

Compensation

The monthly pay range for this role is Rs30,000 to Rs45,000.

Work Location

The position requires in-person attendance at the academy’s premises.

This role offers an excellent opportunity for a creative individual passionate about multimedia content creation and brand storytelling within an educational environment.