Content Creator & Content Strategist

We are seeking a creative and strategic Content Creator & Content Strategist to develop compelling digital content and craft effective content strategies for our e-commerce brands and digital media platforms. The ideal candidate will blend creativity with analytical thinking to enhance brand awareness, boost audience engagement, generate leads, and support online sales growth.

Key Responsibilities

Content Creation
- Produce engaging content tailored for Instagram, TikTok, Facebook, YouTube, and other digital channels.
- Develop reels, short-form videos, product showcases, carousels, stories, captions, and promotional creatives.
- Write persuasive copy for product listings, advertisements, marketing campaigns, and social media posts.
- Collaborate closely with designers, video editors, photographers, and marketing teams to ensure cohesive content output.
- Stay informed about the latest social media trends, viral formats, and platform-specific best practices to keep content fresh and relevant.

Content Strategy
- Create monthly content calendars aligned with business objectives and brand identity.
- Conduct research on target audiences, competitors, market trends, and customer behavior to inform strategy.
- Plan content pillars, campaign themes, and platform-specific approaches to maximize reach and engagement.
- Develop strategies for product launches, seasonal promotions, and sales campaigns to drive conversions.
- Maintain consistent brand messaging across all digital touchpoints.

E-commerce & Digital Marketing
- Craft product-focused content that highlights features, benefits, and unique value propositions.
- Generate creative concepts for paid advertising campaigns and promotional activities.
- Support conversion-driven content aimed at increasing website traffic, inquiries, and sales.
- Collaborate with performance marketing and e-commerce teams to optimize content based on campaign results.

Performance & Reporting
- Monitor key metrics such as engagement, reach, views, clicks, and conversions.
- Analyze content performance to identify areas for improvement and growth.
- Prepare regular reports on content effectiveness and recommend data-driven enhancements.

Required Qualifications
- Proven experience in content creation, social media management, digital marketing, or content strategy.
- Strong skills in creative writing, storytelling, and communication.
- Solid understanding of e-commerce and digital media platforms.
- Knowledge of content planning, social media trends, and audience engagement techniques.
- Familiarity with tools such as Canva, CapCut, Meta Business Suite, and content scheduling platforms.
- Ability to manage multiple projects simultaneously and meet deadlines.
- A portfolio showcasing previous content and campaign work is preferred.

This position requires working on-site to collaborate effectively with cross-functional teams and deliver high-quality content aligned with business goals. If you are passionate about digital content and eager to contribute to dynamic e-commerce brands, we encourage you to apply.