Content Creator Full Time

Malt-aye is a Pakistan-based marketplace dedicated to connecting farmers directly with end consumers, delivering premium quality fruits sourced from farms across the country. Established in 2019, the company addresses the gap between garden-fresh produce and the commonly available options in local markets. By partnering with farmers from multiple cities, malt-aye emphasizes fruits that are exceptionally sweet, fresh, and consistent in quality. The company’s mission is to create the first dedicated marketplace for farmers and consumers, revolutionizing grocery and fruit delivery services in Pakistan. Team members join a dynamic and growing venture that values authenticity, innovation, and strong relationships with local producers.

Key Responsibilities
As a Content Creator and the full-time brand face at malt-aye, you will be responsible for developing and publishing engaging content across social media, websites, and other digital platforms. This role requires you to represent the brand on camera when necessary, plan and execute content calendars, and craft compelling visual and written stories that highlight farmers, products, and customer experiences. You will collaborate closely with marketing and operations teams to maintain consistent brand messaging.

Daily activities include shooting and appearing in video content, drafting captions and scripts, coordinating with designers and videographers, and monitoring content performance to refine future campaigns. Additionally, you will participate in brand events, customer-facing activities, and occasional farm visits to capture authentic stories that align with malt-aye’s mission.

Required Qualifications
- Strong skills in content creation, including scripting, storytelling, and on-camera presence for brand-focused videos and social media content.
- Ability to plan and manage content calendars, campaigns, and brand narratives across multiple digital channels.
- Experience with social media platforms such as Instagram, Facebook, TikTok, and YouTube, along with a basic understanding of engagement and growth strategies.
- Basic photography and videography skills, with the ability to collaborate effectively with creative teams to produce high-quality visual content.
- Excellent communication skills in both English and Urdu, with a clear, confident, and professional presentation style.
- Comfort representing the brand in public-facing roles, including live sessions, events, and direct customer interactions.
- Willingness and ability to work on-site in Lahore, collaborate with cross-functional teams, and adapt quickly within a fast-paced startup environment.
- Bachelor’s degree in Marketing, Media, Communications, or a related field, or equivalent practical experience.

Preferred Qualifications and Benefits
Prior experience in content creation, influencer marketing, or brand ambassadorship is preferred. Familiarity with agriculture, food, or e-commerce sectors is considered a plus. Malt-aye offers the opportunity to be part of an innovative startup that is transforming the agricultural supply chain in Pakistan, working closely with local farmers and contributing to a meaningful mission. The role provides hands-on experience in digital marketing, brand representation, and storytelling within a rapidly evolving market.