Content Creator

SIAR Digital is seeking a creative and trend-aware Content Creator to produce engaging user-generated content (UGC) style and short-form videos for both client brands and SIAR’s own social media channels. This role involves creating on-trend reels and native content formats, appearing on camera when needed, and collaborating closely with the Content Executive and videographer to deliver timely, brand-aligned content. The ideal candidate will have a strong grasp of current social media trends, hands-on skills in mobile video production, and the ability to generate fresh ideas that resonate with target audiences.

Key Responsibilities

UGC & Brand Content Creation:
Develop UGC-style content such as unboxings, try-ons, reviews, how-tos, and day-in-the-life videos according to each brand’s guidelines and content calendar. Appear on camera when required, delivering authentic and engaging performances tailored to the brand and platform. Contribute ideas, hooks, scripts, and captions, and perform quick mobile edits to ensure content is mobile-first and platform native. Apply production skills including lighting, framing, expressions, pacing, and sound to maintain content quality.

Trends, Audios & Locations:
Stay updated on trending reels, formats, sounds, creators, and content styles across Instagram, TikTok, and other relevant platforms. Maintain a curated list of trending audios and suitable shoot locations, proposing their use for both client brands and SIAR. Identify emerging trends early and transform them into original, relevant content ideas before they peak.

SIAR Employer-Branding Content:
Create engaging employer-branding content for SIAR’s social channels, highlighting team culture, workplace environment, behind-the-scenes moments, and people stories. Coordinate with HR and featured teams to ensure content accurately represents SIAR and obtains necessary approvals prior to publishing.

Production Support:
Assist the videographer with planning, shooting, and editing content, including set-up, props, product handling, and directing team members on set. Provide constructive feedback during shoots and edits to enhance engagement and trend relevance. Ensure all products, props, and locations are confirmed and available on schedule, and accounted for post-shoot.

Coordination & Content Management:
Work according to the content calendar set by the Content Executive, delivering content within agreed timelines. Submit content for review, incorporate revisions, and secure approvals before publishing or handover. Maintain an organized content bank of UGC and in-house materials, with raw files and final edits properly archived and accessible. Perform any additional tasks assigned by management.

Required Qualifications

- 1–2 years of experience in content creation, UGC, social media content, or short-form video production.
- Strong understanding of Instagram Reels, TikTok trends, viral audios, and platform-specific content styles.
- Comfortable appearing on camera with natural, engaging delivery for formats like product try-ons, unboxings, reviews, and lifestyle videos.
- Proficient in mobile video editing tools such as CapCut, VN, or similar applications.
- Basic knowledge of lighting, framing, camera angles, sound, expressions, and on-camera presentation.
- Creative mindset capable of developing content ideas, hooks, and concepts aligned with brand identity and audience preferences.
- Effective communication and coordination skills to collaborate with Content Executive, videographer, HR, and other internal teams.
- Ability to manage multiple projects, meet deadlines, incorporate feedback, and thrive in a fast-paced environment.
- Interest in fashion, lifestyle, beauty, or e-commerce content preferred.
- Portfolio or examples of previous reels, UGC videos, or short-form content required.

Preferred Qualifications and Benefits

Experience in creating employer-branding content, working with multiple brands, and scouting suitable shoot locations and emerging trends is an advantage. The position offers part-time hours (20 hours per week) and is based in DHA Phase 1, with an in-person work requirement. The monthly compensation ranges from Rs60,000 to Rs70,000.