Content Creator

LAAM is a forward-thinking fashion tech company focused on bringing South Asian fashion to a global audience through innovative technology and sustainable practices. We blend creativity, technology, and fashion to redefine the industry and create engaging experiences. As a Content Creator at LAAM, you will play a vital role in shaping how our brand connects with audiences across social media platforms. This role involves both on-camera and behind-the-scenes content production, turning simple setups into compelling visuals that capture attention and drive engagement. You will create a diverse range of content, including unboxings, styling videos, and aesthetic pieces, all while upholding LAAM’s premium brand identity. This position suits a creative, self-motivated individual who understands social media dynamics and consistently delivers fresh, trend-aligned ideas.

Key Responsibilities:
- Plan, shoot, and produce daily short-form content for platforms such as Instagram, TikTok, and others, including Reels and user-generated content (UGC) style videos.
- Develop various content formats like unboxings, faceless styling, on-camera styling, product showcases, and lifestyle visuals.
- Independently style products and set up shots to ensure all content aligns with LAAM’s aesthetic and brand standards.
- Stay updated on trending sounds, formats, hooks, and content styles, quickly adapting them to fit the brand’s voice.
- Collaborate closely with content, marketing, and design teams to align content with campaigns and product launches.
- Confidently appear on camera when required and produce polished faceless content as needed.
- Maintain a consistent posting schedule and manage a steady content pipeline, meeting weekly deadlines and volume targets.
- Capture raw footage and coordinate with editors to deliver content in the appropriate format and quality.
- Monitor content performance and audience engagement, using insights to improve future content strategies.
- Contribute creative ideas during brainstorming and content planning sessions.

Required Qualifications:
- Proven experience creating social media or UGC content through personal projects, freelance work, or brand collaborations, supported by a portfolio demonstrating strong aesthetics and versatility.
- A keen eye for detail in styling, framing, and composition with a strong personal sense of aesthetics.
- Comfortable both in front of and behind the camera, with confidence in presenting and styling products.
- Ability to independently produce high-quality content using minimal equipment such as a phone, tripod, and lighting.
- Deep understanding of social media trends, formats, and platform-specific best practices.
- Basic to intermediate video editing skills to review and refine raw footage.
- Highly organized, self-driven, and capable of managing multiple content projects simultaneously.
- Reliable and consistent in meeting deadlines within a fast-paced environment.
- Passionate about fashion, content creation, and staying ahead of emerging trends.

Preferred Qualifications and Benefits:
At LAAM, we foster a workplace where employees grow professionally, feel valued, and contribute meaningfully. We offer a competitive salary with quarterly promotions and annual performance appraisals. You will have the opportunity to work alongside a high-performing leadership team with experience from global companies like Meta, Pinterest, and Amazon. This role also offers the chance to contribute to LAAM’s growth across Pakistan and international markets. Additional benefits include free medical and health insurance for you and your family, as well as exclusive employee perks and discounts through trusted partner brands.