We are seeking a highly creative and resourceful Content Creator & Video Editor who can conceptualize, shoot, and edit engaging videos that capture attention and drive organic audience growth. The ideal candidate will be responsible for producing high-performing video content across platforms such as Instagram Reels, TikTok, YouTube Shorts, LinkedIn, and Facebook. This role involves transforming complex logistics concepts into entertaining, relatable, and high-converting videos that resonate with diverse audiences including businesses, truck drivers, shippers, and everyday users.
Key Responsibilities
- Content Conceptualization & Scriptwriting: Develop creative video ideas, hooks, and concise scripts tailored to the target audience. This includes brainstorming concepts that simplify logistics topics while maintaining engagement and clarity.
- Video Production & Shooting: Plan and execute both short-form and long-form video shoots using mobile devices, DSLRs, microphones, and basic studio lighting setups. Direct the recording process to ensure high-quality footage.
- Editing & Post-Production: Edit videos with a focus on pacing, sound design, captions, color correction, motion graphics, and visual effects. Ensure the final product is polished and engaging.
- Platform Optimization: Customize video formats, aspect ratios, thumbnails, and hooks to maximize performance on Instagram Reels, TikTok, YouTube Shorts, LinkedIn, and Facebook.
- Trend & Meme Analysis: Stay updated on social media trends, viral audio clips, and shifts in digital marketing to keep the brand’s content fresh and relevant.
- Collaboration: Work closely with marketing, product, and design teams to align video content with ongoing promotional campaigns and product updates.
Required Qualifications
- Experience: 1 to 3 years of practical experience in video editing and content creation for social media brands or agencies.
- Portfolio: A strong portfolio showcasing previous work such as Reels, TikToks, promotional videos, or YouTube content. The portfolio should demonstrate excellent pacing, storytelling, and editing skills.
- Technical Proficiency: Advanced skills in video editing software such as Adobe Premiere Pro, CapCut, or DaVinci Resolve. Familiarity with Adobe After Effects or Canva for creating basic graphics, animated text, and overlays is essential. Basic knowledge of audio leveling, color grading, and lighting techniques is also required.
- Social Media Expertise: Deep understanding of short-form video trends, viral content mechanics, algorithm best practices, and effective captioning strategies.
- Communication Skills: Strong storytelling ability with proficiency in Urdu and basic English, enabling the creation of compelling scripts and captions.
Compensation and Work Location
The position offers a monthly salary ranging from Rs100,000 to Rs120,000. This is an in-person role, requiring the candidate to work onsite.
This role is ideal for a motivated individual passionate about video storytelling and social media trends, eager to contribute to a dynamic brand by creating impactful and engaging video content.